Advertisement Ideas: How To Build A Strong Brand!!!
You will notice most of these brands and think but I don’t have their budget. It is time you change that to I have enough money set aside to build a strong brand and become a leader in my industry. If you look at the history of these companies and how they built a recognizable brand you will notice a few things they all share. What they share is necessary in building your brand:
1: They had a plan of action and followed that plan tweaking it along the way.
2: They created a culture that related & resonated to their desired target audience.
3: They understood that not everyone was going to use their products or services so they went after the niche that they wanted through effective research and marketing.
4: They created tag lines that were easy to remember and illustrated who they were and what they did.
5: Over time they changed campaigns but maintained their message.
6: They were consistent with the use of their logos.
7: They allocated money and personnel to promote their brand message.
8: They aligned themselves with causes that were synergistic to their brand message.
9: They continually put themselves in front of their desired target audience.
10: They became top of the mind in their industry.
We all recognize these brands and we can tell you what they all produce. They did not become strong recognizable brands over night. They all researched what their brand message was going to be, what they would stand for, and how they would project that to those seeking their products and services. They created an advertising campaign and make positive advertising choices that used a variety of tracking methods to measure the effectiveness. They created a buzz and when one buzz wore off they worked at creating another buzz. I know what you are thinking, JDOGG but they are all large corporations, I am a small business with limited resources. HELLO, TIME TO CHANGE YOUR THINKING!!!!! You are as large as you choose to be. You may not have the large marketing staff, however you have ideas to implement that can help build a strong brand. You have many resources that are available to you that you may not have thought of like The Small Business Administration, others in your industry, or SCORE. I suggest you look at the case studies of what these companies did and see how you can gleam and implement this information. In many cases it is not a matter of money it is a matter of innovation and implementation.
Advertisement Ideas: Tools To Build A Strong Brand!!!!
I often ask people do you have a YOUTUBE Channel? Mine is www.youtube.com/jdogglederman. I ask are you optimizing it. if they say no I point them to Wayne Filowitz at www.wrpbitv.com who guarantees 25,000 views for a small fee. Check out Raising The Game Book on YOUTUBE and you will see what he did for that client, she paid for an optimization package of 25,000 views and is now close to 64,000. The key is to use this as a resource with relevant, entertaining, and resonating videos to create a following.
Using social media sites effectively is a key to building a strong brand. The key is to engage the users and to create an awareness about your brand. In developing a social media strategy it is important to understand that the more engaging you are the more people are apt to use your product and services when they are seeking it.
Search Engine Optimization is an important component of building a strong brand. Knowing how the analytics of the search engines work is key to higher rankings. If you have original content, viewer driven content, the right key words, and the other criteria that the search engines are seeking you can build a strong brand by ranking high in the search engine.
Using Print and Electronic Media are important aspects in building a strong brand. The key here is to have an angle that will resonate with editors at the newspapers and magazines, the program manager at the radio station, and the producers at the TV stations. One aspect to consider is buying air time on radio and TV and hosting your own show. In many cases when you purchase brokered time you own the show and can sell advertising space.
Internet radio and Internet TV are excellent venues to maximize your message and build a strong brand. I know personally as I host an Internet Radio Show and Internet TV Show and when you Google JDOGG Lederman the shows show up.
Look for more branding suggestions in future entries. Stay Positive!!!
