Advertisement Ideas: How To Make Strategic Partnerships Work!!!!
I first learned the value of Strategic Partnerships back in 1989 as I was assisting with The Coral Springs Jaycees Spreading The Joy Program, which provided needy families with A Thanksgiving Food Basket and then took the children from those families on A Holiday Shopping Spree. The chapter didn’t have much money in the treasury at the time to fund the project. As a new member I spoke up and said “Have you ever done Strategic Partnerships,” they asked what they were and I explained that is when you ask those you do business with to support your charitable efforts. The answer was no and I said let’s start. They said you can try. I said okay and in 2 weeks I had formed 10 partnerships and secured over $3000.00 in in-kind and cash donations. I then took it to another level when I leveraged our relationship with the local KMART when I asked the manager about collecting in front of the store. The manager said yes and we collected for 21 days and collected another $5,000 in donations. That year we took 64 children on a holiday shopping spree. Those that supported our efforts saw The Jaycees return the favor as we supported the businesses that helped us. KMART saw the value of The Strategic Partnership and The Jaycees kept working with KMART until the store in Coral Springs closed. The question that I am asked often is JDOGG how do I make Strategic Partnership Work?
Making The Strategic Partnership Work!!!
There are several ways to make The Strategic Partnership work:
1: Make sure the partner is synergistic with who you are and what you do and what you believe in.
2: Ask yourself how does this partnership benefit all parties?
3: How will this partnership benefit me?
4: Make sure you have a plan to capitalize on the partnership?
5: Ask what the partner will do?
I often approach businesses to partner with me for The American Cancer Society Relay For Life of West Boca Raton, which will take place on February 23-24, 2013 at Loggers Run Middle School in Boca Raton, FL. The first thing I do is make sure they know about The American Cancer Society and that they are open to being involved in the project. Many times I must realize that some will, some won’t, some waiting, so what, next, is a necessary part of the program to form a valuable strategic partnership. When I present the idea of supporting the event I mention the platform I have and how I promote those helping to support this effort. Even the business that only hangs a poster for the event benefits from the word of mouth advertising that I do. By asking questions and finding ways to make the strategic partnership work many have supported the event and are visiting http://main.acsevents.org/goto/jdogglederman.
To make the strategic partnership work and benefit you must think. I am raising funds for this charity have I done a media release, made a promotional video, promoted to my clients to show how I am giving back to the community knowing that most consumers like to do business with those they perceive to be giving back to the community.
Ideas For Strategic Partnerships!!!!!
Creating a partnership with a radio host to be a guest or a writer to do a story is a great way to strengthen your brand and position yourself as an expert in the field.
Every time you partner with a community project or a charitable organization you want to let others know so you are looked at as the business that cares and supports the community. I was speaking to a retired business man from Buffalo, Bruce, who told me when I had my small grocery store I gave to all that asked in our small time and as a result my sales increased because people came to say Bruce is such a giver we should shop at his store instead of the big chain. Bruce stated that his experience of giving not only enhanced his professional life it also improved his personal life as people would ask how they could help him. Again I state that people like to do business with those they perceive to be giving back to the community.
When serving your customers understand that they are partners as well as they are the ones who spend money with you and support your business. Speaking to your customers and understanding how they can be of service and value to you can lead to effective strategic partnerships. I am reminded of Howard, who has since passed, from Howard’s Market who would host special events in his parking lot and formed strategic partnerships with radio stations, car clubs, and charities and as a result he created many loyal customers because he understood that when you give and leverage your giving you will profit in business.
The strategy of partnerships is important as each partner brings something of value to the equation. The key is to form a partnership that makes sense and that will be mutually beneficial for all parties involved. When you partner with some make sure you let others know. I encourage you to have a media and public relations strategy including writing a release to announce the partnership. For example Jeanne Dexter of The Talking Jars Series has agreed to donate 30% of sales from www.talkingjars.com to The American Cancer Society Relay For Life of West Boca Raton provided people put JLRELAYFORLIFE2 in the description. By doing this she is getting publicity as I will be posting this on Facebook, Twitter, Linked In, here at this blog, and sending out a media release. This is a great example of using strategic partnerships as a PR Strategy.
Jonathan JDOGG Lederman has over 25 years of Marketing and Media Relations Experience. He has secured electronic and print media for his clients using a proven strategy of making the story entertaining, relevant, and entertaining. His radio show Get Motivated With Jonathan JDOGG Lederman can be heard on Monday from 7-8 PM EST at www.blogtalkradio.com/hrafnstongradio. JDOGG walks his talk as illustrated by him being featured in local media and earning many awards for his community service. JDOGG has become known as The Spiritual Emcee Maximizing Your Message. He is available for one on one consultations by calling 954-254-8227.
