Advertising Ideas: What Is Your Presence
As I typed in the search on bing for the definition of presence this is what I found:
- existence in place: the physical existence or detectability of something in a place at a particular time
- attendance: somebody’s attendance at an event or physical existence in a place with other people
- area within sight or earshot: the immediate vicinity of somebody or something
I began to think about the question I ask to people all the time what is your presence. I ask this because it is no longer build it and they will come, it is now build it and give them a reason to come. I am currently sitting in Starbuck’s and there is a steady flow of customers I being one of them. Their presence in the marketplace and online is not by accident. People can go anywhere for coffee, however Starbucks has created the idea that their coffee is part of a lifestyle of prosperity. They have positioned themselves as the place where professional go to meet, mingle, use wi-fi, and to enjoy their coffee and other assorted items. When on sees the following logo they know it is Starbucks.
Starbucks has created a presence and an awareness through the consistent use of their logo and creating an identity. What are you doing to create your identity so as to increase your presence?
Advertising Ideas: Creating Your Presence
There are many ways to create your presence and build your brand so it becomes as recognizable as Starbucks. Think first of what is the message you want to convey. Through the proper use of a logo and a tag line you can create a following so people will know who you are and what you do and desire to do business with you. Take The logo and tag line I use.
This card show my logo and my tag line that I use to build my brand. A few ways to build your presence are:
1: Design a recognizable logo and tag line that will explain who you are and what you do
2: Be consistent with the use of your logo and tag line in all that you do
3: Use a three foot rule where if someone is within 3 feet of you speak to them
4: Always have literature about your business with you as you never know who you might meet that can utilize your product or services
5: Research social media and find the sites that are conducive to your brand. For example if it is a dog food site and you take care of cats don’t join the site.
6: Use keywords in all you do. A good tool is the google adword Keyword tool, it is a good start
7: Create a youtube channel and post videos that are relevant entertaining and resonating with a good title using keywords, a good description with key words, and excellent tags that people are looking for. Annotate the video so people can be directed to your site.
Brand Awareness is a key component to building your business and thus your brand should be on anything you do. If you have a website it should be on all collateral material from Business Cards to Tee-Shirts to Brochures.
This chart gives you the steps to take to create your presence. When you answer these questions you have a better understanding of your brand and how to create the presence you desire in the marketplace.
Advertising Ideas: Building a Presence Resources
Advertising Age is the industry leader with information to help you build your brand
Personal Branding Magazine is another great resource with tips on Personal Branding
Krista Green gives you strategies for creating your presence in the market place in her book Get Noticed.
There are many people who can help you build your brand and create a presence in the market place for you.Pick the person that resonates with you.
Advertising Ideas: My Top 10 Brands With A Presence
When asked to name the top 10 brands that came to mind recently and give 1 minute to do this this is what came up. What are your top 10 brands
10: 9:
8:
7: 6:
5:
4: 3:
2:
1: 
By studying the market strategies of these companies you can increase your presence. The key is to have a strategic integrated plan that coneys your message and creates a response that will strengthen your brand and thus increase your revenue. By finding ways to stand out and be remembered you will increase your presence. Being on The Top of The Mind of The Consumer is the key to having a presence and building your brand.
