Advertisement Ideas: How Deep Is Your Network
When I think of the word network the movie scene where the radio host urges people to go their windows and yell out I am mad as hell and I am not going to take it anymore.
Is this how you feel when you attend networking events only to be bombarded by those looking to sell you something or enroll you in their program when the proper aspect of networking would be to share and lern about the other person. I did this today at The Cuccess Mix and Mingle. The word is spelled incorrectly on purpose as there are 3 cs needed to become a successful business person commitment, communication, and collaboration. As you build your network you will begin to see that being of service and value is a key component. Think about what can you do to enhance the lives of those you come in contact with at a networking function. Sometimes it may not be an official networking activity, however you will find yourself meeting people that you can be of assistance so always carry you contact info with you. If your calling card is the book you wrote carry it with you and give it out, if it is a cd you made hand that out, if it is business card hand that out. Remember when you are networking you want to be remembered so make sure you have something that makes you stand out. At many networking events I am asked to make announcements because of my great announcer voice, many times I will meet the organizer at the event and offer my services and many times the organizer didn’t even think about the importance of having a professional voice. This is one way I stand out. The key to creating a deep network is to stand out so people will know about you and feel as they know you, like you, and trust you.
As you network keep in mind that it is like teaching the world to sing as the more people you share with and find commonality the bigger your network will become and the more potential clients you will have. I often stress using a 3 foot rule, where if someone is within 3 feet of you, you talk to them as you never know how you can be of service and value to each other.
Advertising Ideas: Networking Basics
1: Be prepared with your materials – preparation is 1/2 the battle
2: Be on time- arrive early
3: Be conscience of the other person’s time
4: Don’t try to sell- exchange information
5: Collect Business cards or contact materials from everyone
6: Follow-up- Many times a same day follow up will help build a business relationship. Follow up shopuld be done with in 24-48 hours as it is important to remain fresh in the persons mind. When following up have something that is relevant, entertaining, and resonating so as to peak interest and stay fresh.
7: Keep the card to recommend products and services to others you may come in contact with after the networking event
Advertisement Ideas: Networking Quotes
There are many great books about networking. Here are a few that I recommend.
When designing your advertisement campaign keep in mind how your marketing materials can enhance your networking experience. When networking it is important to attend those events that will be targeted to the clients you want to attract.
Networking when done properly can be bery profitable to your business. Remember to ask yourself how deep is my network. The idea is to build a deep network so that you can work smart and reach people while maximizing your message and building your client base. If you have an event that you would like to promote please leave the information under comments.
