11,000,000 Survivors and Counting
Using Statistics to Deliver Your Message
I started to use statistics to illustrate a point to those who were being negative about The American Cancer Society and I began to think how effective the use of statistics is when delivering your message. Being armed with statistics will most likely squash any hesitation that a potential customer may have. It is not about beating them up and telling them they are wrong it is about presenting facts that will turn them into buyers. Over the last several months I have been told that The American cancer Society only lines the pockets of its employees. When hearing this I stated did you know that because of The American Cancer Society in Florida 1,578 patients received support through Reach To Recovery for Breast Cancer, that 3,186 patients were given 40,420 transportation services to and from treatments, 2,111 women restored self-confidence after treatment through Look Good… Feel Better, that 672 patients received free lodging at one of Florida’s Hope Lodges while undergoing treatment. Many time this turns a skeptic into a supporter.
Using statistics is like baiting your hook when seeking clients.
In advertising there are some statistics to know like color print ads attract 60% more people than a black and white ad. An ad with a photo will be seen 75% more than one without a photo. a 1/4 page ad will be responded to 30% more than a smaller ad.
When using statistics to strengthen your message be accurate and give the benefits of your services and build up your products.
Personifying Your Message
What is your story? Does your story resonate with your target audience? I usually share stories as to why someone should advertise with publications I represent or donate to causes I represent. I generally have testimonials from previous clients or donors. I post these testimonials on Facebook, twitter, in my blog, and other sources so as to build credibility. When you personify your story and people can relate to it they will respond. For example most everyone knows someone who has been touched by cancer thus when I put a face on my cause the results are great.
The American Bobsled Team is an example of putting a face on your cause or product.
Another example of putting faces on a cause.
When you have a face behind your service, your product, or your cause you increase your profits as people will do business with people they know,like, and trust.
You Are Your Brand
A big key to strengthening you message is to remember you are your brand. When I go out collecting for The Relay For Life I put on my Relay Ball Cap, My Relay Shirt, a nice pair of pants and am armed with information to build the message. I also remember that a no today is not a no forever. The key is to be consistent with your message, From logo design to advertising it is imperative to build your brand. You will see my logo is consistent and thus it is an effective way of branding. When I emcee an event I make sure that I represent my brand accordingly so as to strengthen my message.
When strengthening your message make sure you use statistics, put a face behind your product, service, or cause, and remember you are your brand.
A special message to help you strengthen your message.
