How To Choose The Right Advertising Vehicle
When I think of vehicle I think of cars, trucks, or vans. This is a vehicl wrap, which is an effective way of advertising. One of the best at wrapping your vehicle is Vinylot in Margate, FL.
As I stopped into Vinylot to see Gwen about advertising in The Coconut Creek Life magazine that I represent I started to get all these ideas about how to choose the right advertising vehicle as business have so much to choose from. A vehicle wrap can have a great impact as it is seen by all those on the road. Tee-shirts and ball caps and other promotional items work as well. The you have radio, TV, print advertising and social media. Many times it must feel like you are being bombarded and in many cases overwhelmed. The choices seem endless and they are because everyone seems to have a way to promote your business.
Q: JDOGG, How do I choose the right advertising vehicle?- A striving business owner
A: Dear Striving,
The first thing to do is to define your target audience. The second thing to do is to research the advertising vehicles that reach this audience. The third thing to do is to put a budget together. The next step is to ask people in the community what they read, what they watch, what they listen to. For example I know that many people in The Boca Raton, Delray Beach, Parkland, Coral Springs, and Coconut Creek Area are reading The Life Publication Magazines and responding to them that is why I represent them. Get to know the advertising vehicles that are out there. For example Life Publications dedicates an entire page in all 3 of its magazines to 6 different animal rescue programs to help find forever homes so when you buy and ad in their publication you also provide a source for the non-profit pet adoption services. Look for the features that the advertising offers and who is reading, watching, and listening.
The best choice you can make is an informed choice.
Q: JDOGG, One Publication Charges me $799 for a Full Page Ad and Another Wants $1000 which do I choose? -Money Conscience
A: Dear Money,
Many times the cheaper price seems better, however I have learned in life that you get what you pay for. Look at the reach of the publication. Look at the quality of the publication. Make sure the publication is being read. Sure you can spend $799 the full page in publication A but the majority are getting thrown out while spending $1000 on publication B, where the majority are getting into the homes of your desired target market may be a better investment. It is a tough choice however the best choice is to advertise in the one that people are reading.
CHOOSING PRINT AS AN ADVERTISING VEHICLE
I represent Life Publications and I will tell you when choosing the right advertising vehicle it is important to consider:
1: How is the publication distributed
2: Where is the publication distributed
3: How many people are seeing the publication
4: Who is reading the publication
5: How long has the publication been in business
6: Who else advertises in the publication
7: Does the publication give back to the community
8: How has the publication performed for others
9: What reputation does the publication have
10: Cost
By answering these questions you will be able to make an informed decision and choose the advertising vehicle that is appropriate for you.
Choosing Radio and TV Advertising
Radio and TV Advertising is a great vehicle to use as you reach a massive audience at one time. There are some great pro’s to using radio and TV as an advertising vehicle.
1: Segmented audience
2: Large Reach
When choosing these vehicle to advertise consider
1: Who do they reach
2: When will the ad run
3: Cost
WHAT IS WRONG WITH THIS PICTURE?
After you choose to place your ad make sure it is in an appropriate place.
ADVERTISING AGE is a good source to help you in making solid advertising vehicle decisions.
When you decide on the advertising vehicle that is right for you go forward with your plan and make sure you track your results.
