Advertisement Ideas: Create a Buzz Like Gaga, Trump & Sheen
I am often asked how do a create a buzz in the marketplace like celebrities? To answer this I thought who are the top three that pop into my mind when I think of publicity magnets. I came up with Lady Gaga, Donald Trump, and Charlie Sheen. Who are the top 3 you think of? I then started to loom for the commonality in these 3 and saw the following:
1: Controversial -When you mention them it evokes an emotion that will stir conversation and create a buzz. There is an old adage in public relations that it doesn’t matter if people are talking good or bad about you what matters is that they are talking about you.
2: Confidence- When these three walk down a street or into a venue you can feel the confidence level that they exude. When doing your public relations be confident.
3: Philanthropy- Each one helps a variety of causes. When seeking public relations have a charitable tie in.
These 3 factors will help when seeking to maximize your message and create a buzz like Gaga, Trump, and Sheen.
Advertisement Ideas: Getting Noticed
This is Ingrid Elfver, she is the founder of Born Celebrity and works with many clients to help them get noticed. During a recent presentation at The Superstar Summit in Plantation, FL she stated to be a spectacle and to get noticed and to stand out. As she stated that I started to think this is a key ingredient in getting media coverage or in creating a buzz. I am reminded of the time at a Jaycees Conference where I was serving as The State Wide Individual Development Vice-President and was dressed in my business suit and decided I would wear my Snoopy Slippers to breakfast and for the morning session. I did this so as to make an impact and to get people’s attention as one of my presentations was about being yourself. After the morning session I went back to my room and put on the dress shoes. Many people came up to me and commented how they like my Snoopy Slippers, they may not have remembered my name but they remembered my slippers. A few months later I was calling a sponsor who was in attendance at that session and I introduced myself and he said do I know you and I sated I was the guy with the Snoopy Slippers, he said oh I remember you had a lot of energy what can I do for you. I explained that the local chapter in the area was going to be doing a public speaking, resume writing, and interview skills program and was in need of promotional items. He said he would get them to the local chapter. My phone rang a few days later it was The Chapter President saying how did you get that company to help you we have been trying for years. I simply said I reminded him that I was the Guy with the snoopy Slippers that he saw when he attended conference. By standing out you gain attention and create what Ingrid refers to as The X Factor. For more information about Ingrid please visit www.IngridElfver.com. Thank you Ingrid for reminding everyone to stand out and to embrace their inner celebrity.
I no longer have the Snoopy Slippers, but thought perhaps these moccasins would be a suitable replacement to help me stand out and create a buzz like Gaga, Trump, and Sheen.
Advertisement Ideas: Tips To Create a Buzz Like Gaga, Trump, and Sheen
Getting back to the original question of How Do I Create a Buzz here are some tips.
1: Have a story that is relevant, entertaining, and resonates- For example last year as I was doing my fundraising for Relay for Life I wrote an article with the Headline JDOGG Barks For Cancer, in the body of the story I included the fact that my Mom is battling lung cancer and that many of my friends and relatives had lost their battle. I went into detail about the many ways I have been fundraising and had a strong call to action.
This is the beginning of an article that ran in The Sunrise Forum.
Community rallies behind upcoming Relay for Life
5: Stop by in person if it is possible to the newspaper, radio station, or TV station, bring a dozen donuts with a note courtesy of _______________ thank you for helping to inform the community.
6: Use The Phone and alert the reporter, producer, desk editor that you are sending a story or an event listing.
7: Use The Fax- Not many people are sending faxes anymore so your fax may get picked up and noticed. I know when I would walk by the fax machine when I worked at The Happy Herald. I would sort through the faxes and find the stories that fit with the mission of the publication. Those that resonated with me were contacted.
8: Honor any reporters or media people that have covered you with an award it could be something like The ABC Going The Extra Mile Award. You can send these once a year with a thank you note to recognize the media source or the individual.
9: Capture all media logos if you can that feature you to include in your marketing material. This builds credibility.
10: Use wire sources to post your information. When doing this use keywords that people are looking for.
This week create a buzz like Gaga, Trump, and Sheen.
