From 1989- 2002 and then from 2003-2008 I was an active member of The Junior Chamber Of Commerce/Jaycees I served in many capacities from Chapter President to State Wide Vice-President of Individual Development. The Creed that was recited at each event still resonates with me today.
WE BELIEVE,
That faith in God gives meaning and purpose to human life;
That the brotherhood of man transcends the sovereignty of nations;
That economic justice can best be won by free men through free enterprise;
That government should be of laws rather that of men;
That earth’s great treasure lies in human personality;
and; That service to humanity is the best work of life.
Through my involvement with The Jaycees I hosted many special events as a project chairman, spoke at many functions and was rewarded with the highest honor a Jaycee can be awardeda Junior Chamber International Senatorship. Each time I did a project I realized that the businesses that assisted us wouldbenefit as our mem,bers and guests would patronize the supporting businesses.
On one ocaasion we were doing a Holiday Shopping Spree for underpriviliged children in December and one of opur sponsors was a car dealership. Word went around the chapter that this particular car dealership was a sponsor. In January the dealership sold 4 new cars to 4 of our members. Another sponsor was a restaurant and as a result they became the official meeting place for The Jaycees.
The concept is easy align yourself with civic organizations and causes you believe in and then leverage the relationship to build your brand and create revenue.
Some ways to do this are:
1: Think about a charity you would like to support
2: Utilize your resources to create a fundraiser
3: Promote the fundraiser in your advertising- people like to do business with people they perceive as giving back
One great thing you can do is purchase Shellie Hipsky’s Book Ordinary Planet Extraordinary People and advertise that the 1st 25 people to make a purchase receive a copy of her book.
ordinary Planet Extraordinary People
For more ideas about promoting your business connect with me at www.jonathanlederman.org
It is when you do for others that you achieve your most success- JDOGG Lederman
