Advertisement Ideas: How Credible Are You!!!
How do you know I am lying? My lips are moving? As I sat and watched President Donald Trump encourage people to manufacture in America buy American made products I thought wow how can he do this when his clothing lines are manufactured in Bangladesh, China, and Mexico. To me this put a real damper in his credibility. I did not vote for President Donald Trump or Hillary Clinton as I voted for The Libertarian Candidate. After watching president Donald Trump campaign and gain election and then serve for the first 100 days I begin to think about my own credibility and the credibility of others. I realized that it is important to be impeccable with your word and to make sure that you are making decisions that are truly inline with your core values because at the end of the day the only thing that endures is your character. As an entrepreneur, marketing director, or non-profit leader it is important to be seen as credible is all aspects of your business for people do business and support those they know, like, and trust. If you are just making a sales pitch to generate money and do not truly believe in what you are marketing you will have some success but it will be fleeting and eventually your credibility will be damaged and your ability to generate revenue and strengthen your brand will be challenging. When you begin to compromise your credibility for profits you begin to lose and eventually the damage that is done is irreversible. Think about your credibility when you advertise and what you promise for there will come a time that you will have to deliver on those promises.
In my many years of working with for profit and non-profit entities I have seen the good, the bad, and the ugly when it comes to credibility. I have had people promise to pay me for announcing a game and I have gotten to the game and announced the game only to have the owner of the team leave and then tell me we didn’t have a contract when we had correspondence and confirmation through Facebook. As a result I now get payment in advance or I don’t take the gig. The only exception is if I have a long-term arrangement with the team. I have found that many people here in South Florida are all flash no cash and can not be trusted. I recently had a situation where a women promised to have fundraise for an event and at the last-minute backed out this affected my credibility as I signed her up. I did everything I could to help the woman to successfully fundraise and each time I was met with excuses and with 11 days before the event she backed out not realizing that we based much of the budget requests to help those touched by cancer on her fundraising goal. Now we have to find other sources to help the people who were told yes we have those services available to you. Remember when you back out of a commitment you not only hurt your credibility but you hurt the credibility of those that vouched for you.
In all that you do it is important to be credible and authentic. The hardest part of doing business be it for a for profit business or non-profit entity is gaining credibility. It is said that how you do anything is how you do everything. This is so true because I see people backing out of commitments all the time in their personal life only to see them struggling in their professional life. recently a woman took a job with a non-profit and lasted about 30 days and stated she would serve in a board capacity as a volunteer however when the time came for her to take action and fulfill her promise she became an excuse maker. This made me and many others think twice about ever using her services. another example is the lady I ordered a jersey from she decided to give e a free jersey but the name was spelled wrong. She said she would replace it and she still hasn’t after over 1 year. Needless to say I will never order anything from her again. Remember your actions are what will be determined when people decide if they want to do business with you. I have dealt with many people who say and do what they promised and because of that I give them my business. At the end of the day it all comes down to how credible are you?
Check your credibility meter daily!!!
