Advertisement Ideas:Is Your Brand Memorable?

 

When one sees this logo they immediately know it is Mercedes-Benz and it represents quality and class. I for one have stated that when I amass enough money to get one I will not buy one but instead I will buy a practical vehicle and donate the difference to charities for after all you can not take the Mercedes with you when GOD decides to call you home. I use Mercedes-Benz as an illustration as to how important the idea of having a memorable brand is. Think about it there are certain brands that have stood the test of time by making sure they were in the consumers face on a daily basis with a consistent message.  Ask yourself if you are creating a memorable brand?

Advertisement Ideas: Some Memorable Brands!!!

  When you ask most people about hamburgers they will mention one of these three as these have become the top 3 recognizable fast food restaurants in the world. Much of this is due to extensive marketing to drive people to these businesses because of the perceived value despite the fact that their food can kill you. I personally prefer Five Guys which does a good job with the use of testimonials in their restaurants. Five Guys is also not the most healthy choice but it is better that the three recognizable brands here.

Another thing that makes Five Guys memorable is the fact that they have differentiated themselves in the market place by  creating an image that people have come to know that represents quality and good service. If you were to open up a hamburger place ask yourself how would I create a memorable brand? the answer is simple by flooding the market place with literature about the restaurant and giving the consumer a reason to come and buy your burgers. When you are creating a memorable brand you must determine your desired target audience, create a marketing program that will put you on top of the consumer’s mind, and you must have something that differentiates you from everyone else in your chosen industry.

 These are 3 recognizable people in The Personal Development Field. If you are someone who is into personal development you most likely will be able to identify them. They have all created their own identity and have enticed many people to follow their teachings. They share a few things in common they have used strategic promotion to garner interest, they have become their own brand, they taped into their passion and found a way to monetize their passion and create a message that is relevant, entertaining, and resonating with their desired audience. When asked who their target demographic was they were able to give a precise answer this is important to know because you are not going to attract everyone. They also have surrounded themselves with a team of people to handle their marketing and public relations. They have built billion dollar businesses by having a plan and working their plan and never giving up.

Advertisement Ideas: How Memorable Is Your Brand? – A Case Study!!!

 I have learned that you are brand and if you are to truly become memorable you must stand out and become recognizable so you must keep showing people who you are and what you do and give them a reason to do business with you. As I have become know as JDOGG, The Positive Broadcaster I have learned to take photos and use them in your marketing so people will identify with you. I work with The Miami Fury, a women’s tackle football team as an announcer so i share my interviews with those I am seeking to use me for this purpose. I hosted a TV Show, The Anything Bucket, which is in repeats at www.wrpbitv.com on Tuesday at 6:30 PM EDT so I share photos of me on the set and  samples of my interviews to show perspective clients what I can do with my voice to help them maximize their message. I emcee many events so I use the photo of me with the microphone to illustrate this. The other day I was handing out my business cards to solicit new business and a lady exclaimed I know you.

 This logo has become recognizable and I know this as I have handed out my business cards and people have said oh that is you. My answer is yes it is. I have actively made promotional videos everywhere I go so that I become more and more recognizable to people so that when the time comes for them to use my services they think of me first before booking anyone else.

I have become known for wearing these BEAT CANCER Sneakers, which can be ordered at www.justginnie.com for $100 a pair with 1/2 my royalties going toward Relay For Life, which helps cancer patients and their families through research, education, advocacy, and services. The Relay For Life has become a very recognizable brand. The key is to make sure you stand out and are consistent with your message. Since I represent many different entities I have learned that you must pick a lane and decide which brand to wear so as to not confuse the customer/client.

When you are out in the community make sure you wear branded merchandise that promotes your business. Stay Positive!!!