Advertisement Ideas: Kicking Ass, Taking Names, And Following Up!!!

 So you attended an event with the intent of meeting people who would be interested in your product or service, you collected business cards, but you put those business cards aside and waited a few weeks to contact those people. As a result you may not have much success is turning those leads into customers. The idea is to go into all events you attend with the mindset that I am going to kick ass, take names, and follow-up. Today (10/17/2015)  I was at an event, The Taste of  Tamarac and I was on a mission to promote The South Florida Gold, a professional basketball team that plays in The American Basketball Association. I had an encounter with their executive director as I was exchanging information with the vendors and the vendors were very receptive, but he did not see it that way saying it was inappropriate. I told him it was appropriate and that is what doing business was about and he could go pound sand. He walked away and I went about my business. I kicked ass as I used my talents for good. For those of you who do not know I have an amazing voice for promotions, voice overs and emceeing, and pa announcing and I love to make small promotional videos to help businesses to maximize their message. I haven’t had a business complain yet and those that have posted my promos have done well. I took many business cards and I will follow-up on Monday when I am in the office.  The key is that you must follow-up with in 48-72 hours of speaking with some one so that you can strike while the iron is hot. While I was at The Taste of Tamarac I met the people from The American Cancer Society Relay For Life of Tamarac. Again for frequent readers of this blog you know my passion for Relay For Life. I took one of the canisters and simply turned to a lady and asked if she had a $1 to help create a world with less cancer and more birthdays and she gave me a $1. I then said to The Tamarac Relay representatives you see it is just that easy.  At the end of the day they had collected $120, not bad for a 3 hour event. I share this to encourage you to have a kick ass mind-set. If you are serious about being successful you must be tenacious and understand some will, some, won’t, so what, some waiting, next. Along the way you are sure to have a few people upset with your tactics hello that is the cost of doing business as not everyone will resonate with your message but many will resonate with your message and want to do business with you. The key is to continually kick ass, take names, and follow-up. 

If you are going to take on the kick ass, take names, and follow-up marketing approach you must have a strategy. My strategy is simple if someone is within 3 feet of me ask them an engaging question that relates to what you are presenting. If I am promoting The South Florida Gold I will ask if they like to watch basketball.If they say yes I tell them about the team making sure I mention that The American Basketball Association is the league that lays with the red white and blue basketball and produced Dr. J and that The South Florida Gold is the new generation of superstars. This generally peaks their interest and I hand them a schedule with a ticket voucher where they can buy tickets for $5 (normally $15). If I am doing fundraising for Relay For Life I will ask do you want to help create a world with less cancer and more birthdays as I am collecting donations for Relay For Life. If I am promoting Celebrity Sports, a gift store with sports and non-sports collectibles I will ask if they like sports and movies. When they say yes I hand them a brochure and invite them to shop at the store. The idea is to be out in the community promoting who you are, what you do and giving people a reason to do business with you.

 In order to effectively kick ass, take names, and follow-up you must have  a strategy that puts your name on the top of the mind of the consumer. This can be promotional items, posters, fliers, business cards, or brochures. The key is to invest in building your brand so that when you approach people you are known.In doing this you will be able to kick ass, take, names, and follow.

Every  where you go be prepared to share your business with others.