Advertisement Ideas: Doing It and Doing It Well!!!

Have you ever noticed how doing business is much like satisfying a partner while making love. If you don’t hit the right spot and pay attention to your lover’s needs and desires while making love that lover may go elsewhere. It is the same in business if you don’t know what your customer/clients needs or desires are and you do not satisfy them they will go elsewhere. The key is know what you are doing and to do it well. In business like in turning on your lover you have to advertise in the love making game it might mean dressing sexy or playing some soft music to get in the mood to entice your lover. It is the same in business you must advertise to entice the consumer/client and get them to do business with you. Look at the ways you are marketing and how you are reaching your customers/clients.  The process starts with knowing who to pursue and how to court the people that you desire to have as clients/customers, then creating a brand so when people hear the brand or see the logo it is easily accessible, then you must do things to create a buzz.

Advertisement Ideas: People Who Are Doing It and Doing It Well!!!

If you were to show this picture to 10 people I believe 7 would know who it is. Despite his perceived arrogance the man in the picture has built a reputation as a great ball player and a savvy business man.

If I showed this photo to 10 people I can almost guarantee that 9 people would know who this soulful singer is. 
Do  you know who these people are?Most of you reading this will say yes. I share these people with as examples of building a brand. Ask yourself if I put my logo out there how many people would know me or if I put a photo out there of myself how many people would know who I was.  The importance of branding is tantamount for the success of a business. I was taught that you are your brand and it is important to become the celebrity in your field. Think about how people achieve celebrity status they share one thing in common they were able to captivate the media and get attention by standing out. Think about what you are doing to stand out and what you can do more of to gain recognition. Many times people will make excuses and not put themselves out there and as result they will not get the results they desired.

Say what you want about BONO from U2 he has become one of the most recognizable faces in the music industry. He is a talented musician who used his platform to take on some of the world issues and as a result has become known for hos activism and continues to be a multi platinum recording artist. If you want to build your brand look at the people that have built a brand or become easily recognizable and ask yourself  how can I follow their lead.

Advertising Ideas: The Doing It and Doing It Well Formula!!!

 Rule #1 do not try to reinvent the wheel simply improve upon it. Goodyear is still the #1 recognized tire brand in the United States because they market themselves and created something that became an icon The Goodyear Blimp. The Blimp was so popular that B.F. Goodrich did a spoof because they didn’t have a blimp and their commercials became memorable because the tag lone would say look The B.F. Goodrich Blimp oh wait a minute Goodrich doesn’t have  a blimp.

 Rule #2 is to have a recognizable logo and a tag line that best represents your brand and will be remembered by the consumer.

Rule #3 is to spread the word by having a strategic marketing plan that will send a message that is consistent, relevant, resonating, and entertaining. Ask yourself what are 3 positive things you want to be known for and what 3 positive things do you want people to say about you when they hear your name.

Rule # 4 is to be creative so that you stand out among the competition. Fund you unique selling proposition and what makes you better than others in your industry.

 Rule #5 is to be persistent and to not give in to your negative self talk or to the doubters. The concept is that your business venture is not a sprint but a marathon and along the route you will make adjustments not stopping until you reach the finish line.

 Rule #6 is to stay the course adjusting your sails along the way.

Stay Positive !!! Namaste!!!