Advertisement Ideas: Be Relentless With Your Marketing!!!
I am always amazed when someone makes a comment like JDOGG you are relentless with promoting your projects. I always answer you have to be relentless and promote yourself daily for you never know who you might meet and how that encounter will benefit you. I was booking guests for a TV Show that I hosted, The Anything Bucket, and I booked a leader in the fitness industry, Lisa Dwoskin. Lisa was an excellent guest and after the show I spoke to her about The American Cancer Society Relay For Life of Boca Raton. She was intrigued by this event and as we spoke more she stated she would support it. I had heard this many times before from people who said they would help and yet they did not. I personal messaged Lisa a few times and was pretty relentless with the follow-up and guess what? Today (9/22/2015) Lisa tagged me in a post on Facebook letting me know that she had signed up her team, Metaamorphecise, and that she had secured footballs from Lawrence Taylor and Memorabilia from Dwayne The Rock Johnson and Rocky Johnson. I was very excited to see that my tenacity had paid off.
In marketing this special fundraiser I have been relentless in sharing it all over Facebook and making sure everyone knows about it. My relentlessness has paid off as I have commitments from several people who said they will do this. When you visit www.relayforlife.org/bocaratonfl this fundraiser is on the front page. I share these two examples with you to illustrate to you just how important being relentless with your marketing is.
I recently took a position with Celebrity Sports to help them with their marketing and have increased their reach by being relentless in keeping the name on the top of the consumers mind. I use my 3 foot rule to promote the store. If someone is with in 3 feet of me I will give them a brochure and start speaking to them about the store. Yesterday (9/21/15) I was at Starbucks and a women was hanging a sign for The Walk to End Alzheimers and I began to speak to her about the VIP Shopping Nights at Celebrity Sports, where a charity receives 20% of the sales from a night they choose to shop. She was interested and not only took 1 brochure but took 2 more as she is involved with other charitable organizations. In being relentless and speaking to people I am creating a buzz about the store and thus increasing sales. The key is that everyday you should be out talking to people about your business or making calls to people about your business.
I also work with The South Florida Gold, a professional basketball team that plays in The American Basketball Association. I have been setting up Meet and Greets at local businesses for the team where a percentage of sales is donated to The South Florida Gold Sports Academy. At the Meet and Greets we give out vouchers for discounted tickets, we have chance drawings for FREE tickets and South Florida Gold Merchandise, and the players sign autographs. About a week before each Meet and Greet I go out into the community around the Meet and Greet location and I hand out fliers. I am relentless as I speak to everyone I can and thus create an interest in our team. In doing this I am creating a buzz and letting people know that there is a professional basketball team playing in the community. I carry my $5 ticket vouchers (normally tickets are $15) everywhere I go and I simply ask people do you like basketball and when they say yes I give them a $5 voucher good for up to 4 people with our schedule on the back. This works as there is no better marketing than face to face.
I have adopted the mindset of what is the worst thing some will tell you? NO. That is okay as I look at it as their loss as they could have received some great value as I would have promoted their business and helped them to maximize their message. In being relentless with your marketing and getting seen you will find that more and more people will do business with you as you will be on the top of the mind of the consumer when they are seeking your products or services.
I have found that when you are laser focused and relentless that nothing can stop you from achieving success. I have often stated to plan your work and work your plan making adjustments along the way. If you truly want to succeed and strengthen your brand and increase your revenue you must be relentless. Each day you should be making 5 – 10 new contacts and sharing who you are and what you do with them. Be relentless and step into your power.
