Advertisement Ideas: How To Choose The Proper Platform?

   As a marketing consultant with many years of media relations and public relations experience I am asked by clients on many occasions JDOGG what platform is right for me to use to maximize my message?  In today’s advertising landscape there are many choices to make and it can be quite overwhelming to business people when seeking ways to maximize their message. Navigating this landscape can be difficult especially if  you do not have a marketing, media relations, or public relations strategy. As the host of  The TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT I have interviewed many business people and have found that many of them need assistance in utilizing proper platforms to maximize their message so as to create brand awareness and cultivate new clients/customers while also retaining existing clients/customers.  I give all of my guests an opportunity to purchase the clip of their appearance on my show to use as a marketing tool to build credibility and edification in the market place and many turn this opportunity down. I often ask them what platforms they are using to promote their business. I get the reply I use social media. I ask them what other platforms and they look at me with a blank stare and then say I only use social media. Social Media like Twitter, Facebook, LinkedIn, and Instagram are good however including other platforms like YouTube, networking events, print media, special events,  and electronic media will aid in your quest to maximize your message.

I had an opportunity to interview Jaynie Smith about success in business and she purchased her clip and she put it on YouTube and it has 87 views this is in addition to the initial 50,000 viewers who saw her interview on www.wrpbitv.com. She has also used this on her website. The key is to find platforms that work for you and to ask questions as to where your clients and potential clients are and what they are seeking.

Advertisement Ideas: The Steps To make The Proper Platform Choice!!!

Just because one platform that you learned about at a seminar worked for the presenter doesn’t mean it will work for you so do your research. Ask questions as to who the platform reaches then see if they are in your target audience, how many times your company will be seen, how large the reach is, how frequent  does your message appear. The key is to peel back the onion and see what platform works for you.

Be consistent when using the platform you choose. Many people will use different photos on different platforms in their bio and this creates confusion so use the same photo and tag lines and logo across all media platforms and when you change the photo change it on every platform.

Advertising Events: How To Effectively Use The Platforms!!!

 

Delivering a message in 140 characters can be a challenge so doing Twitter chats and automated tweets can help in using this platform.

Many ties Facebook is referred to as Fakebook and thus brings up the question of credibility. The key to Facebook is to be authentic and engaging and not so sales oriented. The best way to use Facebook is to have  3 posts a day that are consistent and posted at the peak usage hours. I have  found a 8:30 AM, a 12:30 PM, and a 8:00 PM post to be the most effective. I have found photos and videos in posts get a better response than just plain text.  The key is to be relevant, entertaining, and resonating with your message.

The key to LinkedIn is to have a profile that engages your desired target audience. The use of keywords, video, photos,  and testimonials are tantamount to using this platform successfully. Again this is a place where you can be of service and value by posting tips to help your existing clients and potential clients.

Instagram is an excellent platform when used properly. As a business owner you want to put up photos that are relevant and relate to your business. If you are doing a special open house or grand opening at your business then you want to put those on Instagram and include your website so you drive traffic and create a buzz about your business. Pictures of you  at the beach or out at the club may not be effective unless they relate to your business.

Networking seems to be the catch phrase of the decade. You hear it all the time you must get out there and network.  This is very true in business as you need to be out in the  community however you must be at places where the people are seeking or in need of your services. One rule for networking is to get to know the people you are meeting so you can find ways to be of service and value to them. Another  rule is to follow-up within 24 hours.

When choosing a platform to use to maximize your message remember that it is imperative that the platform is synergistic with your core values and will attract the desired client/customer that you are seeking.  The key to effective platform use is frequency and consistency.

 

Choose your platforms and then stand out by using them properly. Stay Positive!!!