Advertisement Ideas: Be Consistent!!!
It is said that how you do anything is how you do everything. I find this to be true especially when it comes to marketing and media relations. In December I attended a Relay For Life Leadership Summit and I soaked up a lot of information and then I implemented 2 ideas that are leading to the success of The American Cancer Society Relay For Life of West Boca Raton. The ideas were to do a Mission Monday Video and a Fundraising Friday Video each week and post them across Social Media. In using the videos I have been able to be consistent and plant the seed for people to look for the videos on Monday and Friday, In being consistent with the videos and using hashtags like #relay2015 and tagging different groups and pages I have been able to reach a larger audience and garner support for the effort to help those touched by cancer. As of 1 PM today The American Cancer Society Relay For Life of West Boca Raton has raised $16,913 with 45 teams and 215 participants. In posting comments updating the fundraising efforts I have been able to be on the top of the mind of the participants and they have been able to spread the message about what they are doing to help those touched by cancer. In having a consistent plan I have been able to garner results which have enabled me to engage people and let them know about other things that I do.
In advertising, marketing, and media relations the keys to success are frequency and consistency. In all that you do when you make an advertising choice you want to be consistent as a one time advertisement anywhere may not garner the results you want as it normally takes 8 touches to get someone to take action. This is why you see so many Facebook posts from me encouraging people to donate to The American Cancer Society Relay For Life of West Boca Raton.I generally post http://main.acsevents.org/goto/jdogg2 with a reason for someone to give.I also go out into the community on a consistent basis with a plan to secure donations and as a result I have personally raised $2526.90 so far. By being consistent and including the fundraising site on my business card and also wearing Relay For Life Gear out in public I have been able to share Relay with others and open the door to further conversation about what else I do.
In business one should be consistent in all they do from the way they answer the phone to the way you interact with people you want to be consistent. Remember people do business with people they know, like, and trust. One way to get known and liked and to build trust is to be consistent. If you are known as a person who does what he say he is going to do and you are consistent with this value you build a reputation as a good person to do business with and as a result you strengthen your brand and thus increase your chances to increase cash flow. Think about what you are doing and how your actions may be helping you or hindering you. If your actions are hurting your business it is time to change. If you are doing things that promote kindness and positivity then that is what you want to consistently represent even if something happens that might take you away from this behavior.
Look at how you are being consistent in the promotion of your business. Do you only aggressively market when you have a feeling of lack or desperation or are you getting the word out about who you are and what you do on a daily basis. Do you post on Facebook and other social media sites every once in a while with information that is of service and value or do you post sporadically? Do you consistently carry your business cards with you or only when going to a networking event? Ask yourself what am I doing consistently and what are my results?
Think of things you can do on a consistent basis that will put you on top of the end-user’s mind so that when they seek your product or service they come to you first.
In today’s ever-changing and evolving market place it is imperative to have our brand in the public’s eye on a consistent and frequent basis so that we build a strong brand that attract new clients/customers while also retaining existing clients/customers. Think about the message you are delivering and how it is being received.
Be consistent and you will succeed!!!
