Advertisement Ideas: Earn Shout Outs!!!
One of the best things a business can do is to create a following of raving fans who when given an opportunity will give you positive shout outs. Remember that the person walking into your business or calling you on the phone can be someone with a large platform to put you in a positive light with shout outs. The best form of advertising is positive word of mouth. In my workshops I teach people to be smart when interacting with everyone and earn positive shout outs because you never know when a potential customer will share their experience with their followers. I have had many great experiences with people while out promoting and soliciting donations for The American Cancer Society Relay For Life of West Boca Raton and would like to recognize Fashion Scoop located in The Boca Ale House Plaza on Glades Road and Lyons Road in Boca Raton for supporting my effort to create a world with less cancer and more birthdays by making a $20 donation. If you would like to earn a shout visit http://main.acsevents.org/goto/jdogg2 and make a donation. Then there is Maria at www.giftbasketsrus.com who donated an amazing basket for the chance drawing who now gets mentioned in a positive light and who I will recommend to anyone needing a basket for events. There is David at Jet’s Pizza in The Somerset Plaza in Boca Raton who is helping by sponsoring The Pizza Lap along with Stella’s Pizza, Domino’s, and Mama Mia. WALMART and Jeanne have raised $1755.25 and have gotten business from relay participants as a result. The list of those that have helped in someway is amazing and because of their support they will see a return on their investment in the community.
Creating opportunities to earn a shout out should become part of your everyday marketing strategy as it will create brand recognition and awareness so that when the end-user is ready to use your product or service you will be on the top of the mind of the consumer. IN creating shout outs for your business you also create a buzz about your business as people start to speak about you in a positive light and patronize your establishment. There is an Italian Restaurant in Lauderhill, Goodfellas, who will make you a pizza you can’t refuse who understands the importance of community engagement. The owner recently sponsored The S.A.K.E. Awards and as a result picked up some business as I have become a regular along with several other member of the community who are involved with youth sports. By engaging the community you will earn shout outs and strengthen your business. People like to do business with those they perceive to be supporting the community so when the opportunity arises to be involved in events like Relay For Life, National Night Out Against Crime, Cultural Festivals, or other community events make an effort to have a presence at these events.
With the advent of social media where share and retweets rule the day it is important to create a great image and enhance the customer experience so that people will talk about you in a positive light. LIke yester Jet’s Pizza gave me a sample of their pizza and accepted $1 for the soda I ordered and took a RElay For Life poster to hang up and brochures and finalized the plans to drop off 10 donated pizzas on the day of my relay. In doing this they earned a shout out and also gained advocate for their business. In earning shout out you also create customer loyalty especially from the old school perspective where one hand helps the other.
It is time to earn some raving fans who will become your cheerleaders and give you shout outs. Think about what you are doing and how it is earning you positive shoutouts and improve upon that aspect so as to continue to build your brand and stand out in the marketplace.
Advertisement Ideas: Avoid the Negative Shout Outs!!!
As beneficial as a positive shout out can be a negative shout out can be detrimental. Today (4/22/2015) I called to follow-up with Puccini’s Pizza and their marketing person rated an epic fail not because he didn’t want to support the charity I was seeking donations for but because of his attitude. he claimed he never received my email and I was supposed to call him back. I explained that I now have 46 teams, 183 participants, and had raised at the $10,950 which is now at $11,239 and that Relay is gaining much support from those he would perceive as competitors. I also explained that I did stop in for lunch and dropped off the literature to which he said oh I didn’t really look at it so guess who won’t be getting my business any longer. The moral here is to give everyone an opportunity and support as many people as you can because you can earn their business and create regular customers so your business will thrive.
Ask yourself which would I rather have the person with a large platform being happy with me or upset with me. People are quicker to remember the bad than the good so you have to work twice as hard to get the good shout out.
Take time to earn the good shout outs. Stay Positive!!!
