Advertisement Ideas: Building Revenue Through Community Involvement!!!
Today I am at The Starbucks in Boca Raton on Federal Highway North of Glades Road picking up items to use in a fundraiser for The American Cancer Society Relay For Life of West Boca Raton. I normally do not come to this particular Starbucks however while I was here I ordered a Venti Caramel Frappuccino and a Bagel. I plan on doing another drink and snack. In giving me items to use in the fundraiser for Relay For Life they generated some revenue that they would not have had. Think about it how many others now go to their local Starbucks because of their support of Relay For Life. I gave them a shout out on my Facebook Page as well so they reach over 2700 people that they normally wouldn’t have reached. I mentioned them in this blog so they gain some positive exposure. Think about how your business could support an event like Relay For Life and use it as leverage to build brand awareness and increase your revenue. Sometimes it is when you give that you get the best form of advertising.
Walmart is a national corporate partner of Relay For Life and gains massive exposure by being on every track marker displayed at over 5000 Relay For Life events nationwide. The American Cancer Society Relay For Life of West Boca Raton is very fortunate to have a team from Walmart involve din our relay and they are doing outstanding with hosting events. You can see their progress at www.relayforlife.org/westbocaratonfl. As a result of them hosting events to raise funds for Relay For Life they have seen an increase in revenue because the volunteers have bought water and other drinks from the store. Many of the Relay For Life volunteers have also begun to do some of their grocery shopping at Walmart. You may be saying but I am not as large as Walmart and I can’t do what they do. The rebuttal to that is you can do something.
Davito’s Pizza is small Italian Pizza Restaurant in Boca Raton who stepped up ans sponsored a track marker for $100 for The American Cancer Society Relay For Life of West Boca Raton. As a result he has already gained me as a customer. For frequent readers of this blog you know my love for Pizza. If I go to Davito’s 2 times a month he will make his sponsorship money back just from me. He saw the value of being aligned with community project like Relay For Life and has even offered to do a fundraiser in August for Relay For Life. If you are a business and you are seeking ways to increase your revenue being involved with community events is a great way to gain brand recognition and increase your revenue.
Community engagement and involvement are key elements in increasing revenue. Ask yourself how many people am I reaching with traditional advertising and how much is my return on investment then look at ways you can engage and involve the community and how much is the return on supporting community projects. If you use the community projects properly and strategically you will increase your revenue. I recently had a local Hurricane Grill and Wings do a Give Back Night for Relay For Life and they stated they saw a spike in sales over last year because of the amount of fliers that came back and how many people mentioned they came in for the give back night.
Any business can increase their awareness and their revenue through community involvement.
Let’s say you are a dry cleaner you can hang a poster in your window place a collection canister at your register, promote a special where you donate $1 from each order over $25 to the charity. Then in all your advertising you mention your support for the charity.
Imagine you have a day spa you can offer a day of services where a percentage goes back tot he charity, you can give gift certificates to use in chance drawings, and do a collection amongst your operators for the charity and then send out media releases about the money you raised.
The key is to align yourself with community projects and then to let everyone know that you give back to the community. In being creative and proactive with your community involvement you will increase your revenue as many consumer like to do business with those they perceive to be giving back to the community. I know that I am more apt to do business with someone who supports Relay For Life over someone who does not. Today get involved!!!
