Advertisement Ideas: Working The Crowd!!!
As I stood out in front of Wal-Mart on Saturday 3/14/15 raising funds for The American Cancer Society Relay For Life Of West Boca Raton it occurred to me that one way a business can thrive is to work the crowd and use the resources they have to boost sales. Each person who came by our booth was introduced to Relay for Life and those who told me I had a great voice I handed my business card. This was a win-win situation as I helped to raise $129 while also being able to promote who I was and how I can be of service and value to others. I left that fundraiser and headed out to a concert where I worked the crowd and simply asked people if they would like to donate to create a world with less cancer and more birthdays and as a result collected $74 bringing my total to $2204.61 raised with my Relay being held on may 2, 2015 at Olympic Heights High School from 12 PM – 12 AM. Donations can be made at http://main.acsevents.org/goto/jdogg2. As I walked the crowd a few people asked me for my business card so I gladly gave them my card. The key is to always have your business cards with you as you never know who may be interested in your business. Today (3/16/15) my phone rang and it was someone who met me at the concert and we are doing a one on one on Friday (3/20/15). By working the crowds at events you can increase your brand awareness and attract new people. Remember do not be shy and share who you are and how you can be of service and value to the people you meet. The worst that they will tell you is that they are not interested,
Many businesses attend trade shows and then complain that they didn’t get anything from the show. The reason is because they did not work the crowd properly. They didn’t have a captivating display that would draw an audience, they didn’t make friends with the emcee so they could get some plugs on the microphone, and they didn’t capture people’s contact information. I have emceed many trade shows and I make it a point to ask every vendor if they have video capability on their phone so we can do a quick promotional video that they can then use across their social media platforms and on their website. I also offer them an opportunity to come to The WRPBiTV Studios in Boca Raton to tape a segment to air on my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EST. The idea is to work the crowd and be of service and value. If you are hosting an event you should call 954-254-8227 to book me to emcee your event and thus help you to work your crowd and give them added value.
When working a crowd and promoting your business or a charitable cause have a promotional item that you can give away so that people will remember you so that when they are ready to use your services or make a donation they can connect with you. Many times this creates a buzz and people begin to talk about your company in a positive manner. Again of you have video capability on your phone you can do a quick video of people receiving your gift and put it up across all your marketing platforms.
A Starbucks, a Panera Bread, or other high trafficked locations can be a great place to work a crowd and promote your business or charitable endeavors. Simply by listening to others conversations and then picking up on how you can be of service of value to them you can begin a conversation that may lead to both of you helping each other. Sometimes all it takes is a smile and a kind word to get the ball rolling and before you know it you are working the crowd and exchanging information. In my case I am a wealth of information because I know so many people in different industries that there is a chance of I do not need your products or services that I may know someone who can benefit from speaking with you.
How many people did you engage with today and share who you were and how you can be of service and value to them? How many people did you reach with your message? There are many crowds of people just waiting to hear who you are what you do and you need to find them so as to continue to build your brand and generate revenue.
