Advertisement Ideas: Persistence Breaks Down Resistance!!!

 I was working  with Forum Publishing Group selling advertising in a territory that many said was not fertile and that the businesses were resistant to advertising when I coined the concept that persistence breaks down resistance. I made it a point to visit businesses on a weekly basis to just drop of a newspaper and give them one benefit of advertising with the papers I represented. We had a program where they could do a 4  week program with a business card size ad for $99 for 4 weeks. Do you believe I still had businesses turn this opportunity down?  However I was persistent and kept going back to those who said no as I learned a no today is not a no forever.  In many cases I came across businesses that were coming from a lack mentality and making excuses not to advertise and then wondered why their business continued to be slow. I heard all the excuses like I tried that paper before and it didn’t work or I can’t afford to advertise business is slow. I would counter with what type of advertisement did you run did it have a tracking mechanism or a strong call to action or regardless if your business is busy or slow it is imperative to advertise. So many people do not understand that advertising is imperative because the more people who know about you the better chances of picking up more clients/customers.

I remember talking to an owner of a hair salon and she kept saying no then one week I went by with an advertisement I designed that simply said haircuts $15 normally $20 with an expiration date of 15 days from the publishing of the newspaper. The owner said okay I’ll try the Business card special of $99 for 4 weeks. The owner did this program and had success and renewed several times.  The key is to be persistent and have something that is perceived a s a value to offer when selling products or services.

 Today (3/4/2015) I decided to send direct messages to my friends on face book asking them to please visit http://main.acsevents.org/goto/jdogg2 and make a donation. I had done this before and had some success and today was no different as I resent posts to those who hadn’t responded yet and one person visited the site and donated $25 proving that having a strategy and being persistent and consistent works. In advertising it is important to be in publications on a frequent and consistent basis so that when some is ready to take action and do business with you that they know how to connect with you. People ask me all the time JDOGG why do you continue to post about Relay For Life? I always say because you never know who will see the post and who will be ready to take action and make a donation.  In posting about Relay I create brand awareness and recognition while creating a buzz. As of today I am at $2094.61 raised because I continue to ask people for their support. By being persistent I break down resistance and thus help those touched by cancer while also promoting myself.

 I have been persistent in pursuing opportunities to get emcee gigs, voice over jobs, and announcing opportunities. As a result I have secured some positions that have paid well and led to other gigs. One of the things I pride myself on and teach others to do is to make phone calls and offer your services to others. The worst someone will say is they are not interested, which is their loss because I have many key contacts that can benefit from the products and services that people offer. I  walked into one place and the person who I had set an appointment with said I am not interested and I reminded him why I was there and he said oh I had you confused with someone else. I walked out with a commitment from him to sponsor a track marker for Relay For Life for $100. I had been pursuing a school to form a team for Relay For Life and when I went in person the second time after calling to follow-up they signed up on the spot and are looking forward to being involved in Relay For Life.

The key is to persistent and everyday have a plan that will lead to success. One great tip I was given is to write down 5 things you will do the next day prior to going to bed and then prioritize them and get them done. if you do not get something done move it to the top of the list and do it first thing the next day. In being persistent and consistent  you will find success.