Advertisement Ideas: Be Direct!!!
We have all seen this icon at one time or another indicating we have mail or a direct message. Most people respond to their email with in 24 hours while most people respond to a direct message within a few minutes so one of the keys to reach your audience through an effecting advertising campaign is to use the direct message features on your social media. In being direct and having a message with a strong call to action you will increase your conversion rate and thus create more revenue while creating a buzz about your business. As you choose to be direct with your message remember to use this feature during peak hours when people you want to reach are on their social media pages. I have found a message at 7:30 AM or 1:30 PM or 7:30 PM gets response as you are reaching people when they expect to be reached and are dedicating time to checking social media and responding accordingly.
On Wednesday (2/25/2015) I went on my Facebook Page and I saw friends on-line and I sent a message about my involvement with Relay For Life and asked them to visit http://main.acsevents.org/goto/jdogg2 and to make a $5 donation. As I reached out I received 1 donation for $10 bringing my total to $2059.61. I sent out about 20 requests so to get 1 out of 20 was not bad and I received some responses that people would donate at a later time, however I know not to count on promises. I’ll take a 5% return on a marketing campaign anytime. Let’s extrapolate some number and think if 1000 direct message are sent and 5%(50) respond with a purchase of $10 each you bring in $500 and also create an awareness about your cause. The key is to have a campaign that is relevant and resonates with the recipient with a strong call to action. Remember people will buy your why fast than they buy your what..
Years ago many successful companies would bombard you with many pieces of what people affectionately called “Junk Mail” but when getting a 1% or 2% return on an investment was a good thing for these companies. Today there are several direct mail magazines that I receive in my mailbox and I physically look through them and I personally use them to recruit guest for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EST. Today in the electronic age the way we conduct business is changing and the concept of Direct Mail as now been adapted to reach potential clients/customers electronically with social media and email campaigns. The key is to have a campaign that is relevant and give the recipient a reason to do business with you.
Advertisement Ideas: How Being Direct Gets Results!!!
Recently the collegiate and High School Relayers were challenged to raise funds in a 72 hour period of time and they met the challenge head on by using a direct messaging and email campaign asking friends, family, professors, and people they do business with for donations. The results are reflected in this photo. This just shows you that when you have a message that resonates with those you are reaching that you will get results. When you are reaching your desired target market with effective messaging geared directly for them you will see an increase in revenue.
One great direct message campaign is to announce your customer reward program and give the consumer an opportunity to join with an incentive. I joined The Starbucks rewards program and I get emails notifying me of specials and when rewards are added to my card. I look forward to these emails and as a result generally go to Starbucks with 24 hours of receiving the notices. So think how many times are you engaging and reaching your clients/customers.
One of the greatest campaigns I recently witnessed was from a business coach who sent out a direct message Think of you today, here is a business tip of the day for you.
John Maxwell sends out a daily Minute With Maxwell to those who subscribe to his email list FREE of charge. I receive these daily and as a result have shared them with people through direct messages on social media and have been thanked by the people I shared them with. The key is to engage with your audience and give them things that are relevant to their business so that when they are ready for your product or service they call you before anyone else.
To grow and thrive it is important to use the tools to be direct with your clients/customers and engage them so that they continue to do business with you.
