Advertisement Ideas: Let’s Get Social!!!
I had the pleasure of interviewing Gaspare Marturano on my Blog Talk Radio Show, Get Motivated With Jonathan JDOGG Lederman, which is currently on hiatus and we spoke about the importance of being social not only on-line but off-line. As the interview ended I began to think how many people are missing out on opportunities because they are not interacting with others? I then thought how many are stuck because they are not open to receive? I further thought how many people are not expanding and growing because they are not taking action? I have come to the realization that in our lifetime we will encounter action takers or excuse makers. The question is which category will you fall into?
Years ago AT&T implemented a campaign with the slogan of reach out and touch someone. This slogan still resonates in business today because it is imperative to reach people with your message. Social Media Advertising is great however nothing beats the personal interaction of being able to look someone face to face and showing them how you can be of service and value to them.One great way to reach out and touch people is to get booked to speak at Chamber of Commerce Events, Rotary Clubs, Kiwanis Clubs, Jaycees and other community events where you can deliver a message that will build your brand and put you on the top of the mind of the audience so that when they seek products and services in your industry that they call you first.
For the longtime readers of my blog you know that I do a lot of my work at local Starbucks. While I am at Starbucks I will engage people in conversation and look for ways that I can be of service and value to them. In doing this and exchanging business cards I have secured guests for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EST. I have been able to secure donations for The American Cancer Society Relay For Life. One day I was interacting with a patron and she asked this is your donation cup and I said yes she folded up a bill and put it in. It turned out it was $100 bill. I have also picked up clients to help with their marketing and media relations by simply being social and putting myself out in the community.
Last night (2/24/2015) I attended one of Jo Englesson’s introduction to Gratitude Trainings and as I was there I made it a point to interact with people and use my knowledge of marketing to hep them. I met a holistic practitioner and I started talking about leaving a digital footprint and I showed her how easy it is to make a video on her phone. As I was doing this other people came over and said wow you have a great voice. This opened up opportunities to socialize and exchange business cards. Remember when you attend any event or are out in the public to always have your business cards with you as you never know who you may meet. You can find out more about Jo Eggelston at www.gratitudetraining.com. Jo also has an awesome program www.tofa.us where you can purchase these special trackable tokens of appreciation to pass along to people who have done something nice for you. Joe Tedesco gave me one and I am planning on passing it on this week. It will go in my pocket tomorrow and by the end of the day it will be passed on. This is a great way to get social with someone as it can become a conversation starter and lead to great things. One great way to get social is to simply say thank you.
You can purchase these tokens for $5 each at www.tofa.us. What a great way to get social and leave a lasting impression on the person you give the token to. I just ordered 5 of these that i will hand out with my business cards.
The key to getting social is to interact and by interacting this will create brand awareness and brand recognition and a buzz about who you are and what you do so that when your products or services are being sought people will think of you first. In all aspects of your business make it a point to get social as this will enhance the customer experience and build your follow as you will become known as the preferred person to do business with and thus your business will grow.
Make it a point to interact with people today. Stay Positive!!! Namaste!!!
