Advertisement Ideas: Standing Your Ground!!!
As the phone rang at 11 PM on 1/19/2015 informing that the original agreement for me to host Red Carpet Interviews at a summit was not approved after I was told that everything was in place on 1/18/2015 I knew I stood my ground and stated that I do not work for FREE! I learned that FREE has no value and if people think that you will do it FREE they will expect it for FREE so it is important to stand you ground and make sure that people understand the value you are giving them. When you are advertising it is important to remember you are your brand and that people do not buy the what they buy the why. That is why your message much represent consistency and integrity. In dealing with people it is important to stand your ground when it comes to price as many consumers are now price conscious and base many of their decisions solely on price. This lead us to standing your ground on knowing your target demographic. So many times entrepreneurs and marketing executives lose sight 0f the target demographic and as a result they try to reach everyone and unfortunately spend hours spinning their wheels and do not reach anyone and thus their sales drop. The key is to plan your work and work your pan making good choices and aligning yourself with people who will understand that what you bring to the table is valuable.
When you are selling your products and services it is imperative that you stand and deliver. I have always believed that it is important to be impeccable with your word. I have run into a few people who have made commitments and at the last-minute went back on their word or in the case of the people doing the summit I felt strung along.In the past I was guilty of making appointments and cancelling them however I know understand that the person’s time I made the appointment with is important and they could have met with other people instead of me had I not blocked out their time. I have heard all the excuses like oh I had an out-of-town buyer come into town from a realtor. My answer so your out of town’s buyer time is more important than my studio time and my livelihood. I told that person that the next time they want to come into the studio it would be $150 prepaid. By standing my ground and letting people know that my time and services are valuable I have gained a reputation as a professional who doesn’t just say he is going to do something but actually does it. I have heard well I made that pledge when I was with another company and I am not there anymore. My answer you made a personal pledge please honor it. This didn’t sit well with that person so he lodged a complaint with the charity against me. Get real people you made a commitment honor the commitment. I have heard I am not interested and I don’t see why a clip of my appearance on a TV Show will help me. My answer there is that a digital footprint is important and that a clip of a TV Appearance builds credibility in the marketplace.
In business it is imperative to stand up for your principles. This may create some issues but remember some will, some won’t, so what, some waiting, next. If someone strings you along and says Oh I am looking forward to working with you and then at the last-minute cancels your services costing you money as you had booked the day for them and didn’t accept any other bookings the next time they call you let them know they are not in the book until you receive prepayment and that prepayment is not refundable. By standing your ground you will be perceived as a strong entrepreneur or business leader and people will know that they can not take advantage of you.
You have the right to be paid for your service and you deserve to be compensated fairly so make it a point to work with people who are willing to pay you what you command. If you are working with people who are using lack words like I don’t have money, or I can’t afford, or I am not sure stop working with them and get yourself into a circle that can afford you and are filled with people who honor their commitments.
Make this an anthem to not back down from the principle of getting paid. Choose your clients/customers wisely. Stay Positive!!!
