Advertisement Ideas: Lessons Learned From Relay For Life!!!
As I watched this video of one of my Relay Idols, Jeff Ross, A member of The American Cancer Society Relay For Life Hall Of Fame. Jeff’s lessons from this presentation can carry over to almost any business model when it comes to marketing and delivering your message. The key is to be consistent with your message. Jeff’s passion for The Relay For Life teaches us that if we are to attract and keep clients/customers we must be passionate and consistent. We also learn that having a team that can lift you and promote you will help you to succeed in business.
Relay for Life teaches us the importance of planning, implementing and evaluating a project so that we can grow our business. Relay shows us the importance of advertising as with put promotion and advertising people do not find us and if people do not know about you and how to do business with you they will go elsewhere. Relay teaches us about brand recognition, now that I have been involved in Relay for Life for over 15 years I can spot that logo a mile away. Relay teaches us how important it is to make our customers happy and why we need to turn our customers into advocates. We learn that when we deliver what we promise and give people a reason to engage with us that we increase the chance of them becoming a customer. Relay teaches us to overcome excuses as many people will tell you why they don’t want to be involved or why they do not want to make a donation this is like someone making excises why not to do business with you. Relay teaches us how to use the logo so it is used in a way that gives people a good feeling so that they will want to do business with us. Relay teaches us the importance of knowing your target audience so as to effectively market to them. The way you attract a 21-year-old is different from the way you attract a 75-year-old. Each demographic that you seek has a different way that they will resonate with you.
Relay teaches us the importance of using video in our marketing. I have found that a video gets more response than a static post. In some videos you want to have a call to action. Remember in all videos to be relevant, entertaining, and resonating.Give people a reason to do business with you. I have learned through Relay that many times you must put out the same video on several occasions to make it impactful.
Relay for life also teaches leadership, customer service, sales, marketing, advertising, media relations, communication, and other tools to be successful in business.
What I have learned from Relay For Life is the importance to build a team, to have a consistent message, to deliver that message across many platforms, to use tag lines and testimonials to build interest. I have also learned that a proper voice promoting the event is important. I have also learned the importance of going out into the community to share the message. If you do these things in your business you will meet with success. If you would like to donate the donation page is http://main.acsevents.org/goto/jdogg2.
