Advertisement Ideas: Not Interested Stifles Business Success!
I am always amazed when I make a phone call to a business to offer them something that can really help their business and the person on the other end of the phone say we are not interested. So let’s get this straight you have a business you need positive exposure in the market place and a TV Show Host is calling you to offer you a chance to create a digital imprint and you are not interested. Each time this happens I hang up the phone and think did they realize that they just stifled the potential for growth and to have an advocate for their business. When I do seminars I always tell the audience to be open and receptive to everyone that calls and walks through the door(If you have a brick and mortar business) as you never know how the person you are speaking with can be of value and service to you. Your lack of interest could be costing you the valuable dollars added to you your cash flow that is necessary to grow and expand. Your lack of interest can be driving business to the competition who was open and receptive. One business owner told that if they entertained everyone who called they would be out of business.I answered then hire someone you know, like, and trust to be the one to look over the opportunities that are being presented so as to not leave money on the table. An appearance on my TV Show, The Anything Bucket, which airs on Tuesday at 6:30 PM EST puts you in front of over 50,000 viewers mostly women aged 25-54 earning over $100,000 annually what a great demographic to have. Then if you choose to purchase your clip for $150 you can use it across all your marketing platforms so as to create a buzz and generate more clients/customers.
As many of you that read this blog on a regular basis are aware I volunteer with The American Cancer Society Relay For Life of West Boca Raton, FL and have set up a website at http://main.acsevents.org/goto/jdogg2 and I stand at $1614.82 raised so far, however I have run into many people who express this phrase that they are not interested. I find this curious for many reasons as it is proved that supporting local charities can lead to more business. I know that in 2012 when I was emceeing a Relay For Life Event one of the participants asked me what I would charge to emcee a birthday party I gave them a price and they hired me. If I had not been interested in Relay For Life I would have missed this opportunity. I have asked all business people who visit http://main.acsevents.org/goto/jdogg2 and make a donation to please leave a link to the website so I can share their business with my followers. So again you can see where not being interested can be stifling your business. Think about it you make an in-kind or monetary donation and you gain exposure in the market place and pick up customers/clients that otherwise would not have known about you. I am from the old school if you give me support I will do my best to give you support. Sometimes your lack of interest costs you business because you pre-judged someone and didn’t know the sphere of their influence. Ask yourself where your lack of interest may be costing you in the areas of brand awareness and recognition, cash flow, new customer/client procurement, and customer/client retention.
So many people I come in contact with have this talk to the hand I am not interested mentality that they are struggling instead of thriving. When you have a chance to work with someone who is authentic and has a proven track record be open and receptive as you never know who could be of value and service to you. Your lack of interest may be the reason why you continue to have a rough time in your business. So many people judge others by appearance, the car they drive, or the house they live in and say oh I am not interested and as a result miss out on working with someone who can be of great service and value to them.
The idea is to eliminate this phrase from your vocabulary and be open to receive as you never know who can be of service and value to you. Advertising, marketing, public relations, charitable involvement, media relations are integral parts of business and if you are not interested in these facets you will stifle your business. I had someone tell me they were not interested in my emcee services and when I hung up the phone I thought why would you not hire one of the best who has a bit of a following and who could help draw a crowd? I have had people tell me that they couldn’t afford my fee of $300 for a 4 hour gig and that is why they weren’t interested. I thought do they not realize the value of having a great emcee.
Lose the NOT INTERESTED Attitude and embrace the engagement attitude. I recall a day when I was emceeing a charitable event and they had a large Sedaka(donation) box on the stage and knowing what this represented I just started to point it out and ask people if they had $1, $5, $10, $20, $50, $100 checks, or credit cards. As I continued to engage people they came up and put their donations in the box. After the festival I received a call that I collected 5 times what they had paid me and was I available for next year’s event. Had they said oh we are not interested they would have lost out on an opportunity to raise more funds. The idea is engage people and leave the not interested attitude behind. Look at how your lack of interest may be hindering you.
The next time a call comes in or someone walks into your office show interest and engage them.
