Advertisement Ideas: How To Ensure For Success in 2015!!!
As we enter the final days of 2014 now is the time to evaluate how successful our marketing and advertising was for 2014 and to put the necessary pieces in place to ensure for success in 2015. When you look back over the marketing strategies implemented in 2014 will you be able to have tangible measurements such as money spent on advertising and marketing and the return on the investment. For example you ran a one week advertisement in your local community newspaper and paid $450 for the advertisement and the offer brought back $900 in sales. In looking at the tangible results you can make informed decisions as to where you should invest in 2015. One great thing to do is to go out into the community and ask 100 people if they heard of your business and what their thoughts about your business are. This will help in the planning of an effective marketing strategy for 2015 so that you can enhance your image and have more brand recognition. The more people see and hear positive things about your business will translate into growth with new customers. Have you tracked how many times a customers uses your products and services? In doing this you will be able to have success in 2015 as you increase the frequency of use for your products and services.
It is imperative that come January 5,2015 you are ready to truly market your business aggressively and have a plan in place to ensure for success in 2015. Are you looking at events in the community that are synergistic with what you offer? Are you budgeted to use newspaper, magazine, TV, Radio, and Social Media advertising? Do you have a consistent message ready to roll out? Are you prepared to go back to the basics of getting out in the community and networking? Do you have your 30 second introduction in place with a consistent message that encapsulates who you are and what you do? Have you booked yourself to appear on TV and Radio Shows? Have you updated your website? Are you using the same logo and photo across all of your marketing so as to create consistency? In answering these questions and being honest with yourself you will be able to insure for success in 2015.
The key to make 2015 a success is to make marketing, media relations, advertising, and public relations part of your everyday plan. make sure you know who your target audience is and how you are going to effectively reach them. Look at the things happening in your business and share them with potential clients/customers to build some buzz and increase the awareness of your products or services. Remember to promote your why as opposed to the what as clients/customers who resonate with your why will stay with you and recommend you to others. One way to insure for your success in 2015 is to look at how you can be of service and value to others and then to take action with in your marketing, advertising, media relations, and public relations to convey that message.
The best way to insure your success in 2015 is to make sure you are being heard. I always look to engage people when I am out and about be it at a Starbucks, in the grocery store, at the dry cleaners, or at an event. I often will state what I am doing like oh the life of a writer.I did that today at Starbucks and one of the patrons asked what do I write which was a great lead in for me to discuss my blogging, my copy writing, my poetry, and my TV Show. I gave her my card and told her if I could be of service and value to her as she was seeking to write for TV to connect with me. A few moments later I overheard to people speaking about marketing and public relations and I gave them my business cards. It turns out one of them owns a public relations firm. The idea is to get yourself out there. Be aware of what is happening around you. Do not be afraid to engage as you never know where something will lead. Make a goal to talk to 100 people a week about your business and you will see just how quickly your success rate increases.
Are you using video to promote who you are and what you do. Most of us have phones with video capability but we are not using the capability. I like to do selfie videos giving a fundraising tip for Relay For Life, game previews for The South Florida Gold, Marketing Tips, and other thoughts so that I am seen and people hear my voice as one of my services is voice overs. There is no such thing as a bad video. I can be reached at 954-254-8227 to help you use video to insure success in 2015.
It is time to stop making excuses and to take action so as to insure for success in 2015. Which will you be an excuse maker or an action taker? What will you do daily to make sure you are being seen in the market place? There are many opportunities to be had it is up to you to find them and take advantage of them. You can either sit on the sidelines or get into the game the choice is yours!!!
