Advertisement Ideas: How To Engage Your Audience!!!
Today as I was making phone calls to garner support for The 2015 American Cancer Society Relay For Life of West Boca Raton, which I am The Fund The Cure Lead for I realized how important it is to engage, listen, and then prioritize. Many of the calls I made were fruitful and productive because of the willingness of those who were able to engage in a meaningful conversation. I had many who listened to me and who were open and receptive tot he idea of donating at http://main.acsevents.org/goto/jdogg2 if I sent them a link via email. Some people were not so open to having a conversation and just didn’t get the idea that every encounter you have either via the phone, via email, or in person can benefit you in some way. By engaging your audience and being focused on what you would like the outcome to be you will be able to focus and as a result increase your chances for success. It is time for you to remove the idea of I am not interested from your vocabulary and show interest because you never know who you may be talking to or how the person you are speaking with can be of service and value to you. It is also time to stop telling people you are too busy to talk to them as this does not endear you to them and doesn’t help you to garner an ally for your business. Today a women told me over the phone she was too busy and had to hang up the phone. If you are too busy to speak let your phone go to voice mail so you can focus on who you are busy with or the tasks you are busy performing. I walked into an insurance office yesterday to share Relay For Life and seek a donation and the women stated she was too busy. I said okay and left her my card so she could look up Relay For Life at her leisure. I walked out thinking wow you are too busy to engage in a meaningful conversation for about 5 minutes that could change someone’s life. I also thought wow I won’t be seeking an insurance quote from her. Te realtor who brushed me off won’t be getting a call when I am looking for a home. The key is to always make time for people as they maybe be a solicitor today but tomorrow they may be a customer and they may know others that can benefit from your products or services. The idea is to always engage the people you are coming in contact with throughout the day.
Engage the audience by listening. Today I asked a woman for a donation and asked her if she could share the fact that she was donating with others she said she would donate but wasn’t comfortable with asking others. I thank you. I was also intrigued by the work she told me she does so I told her about my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EST. I invited her to be a guest. She was open to the idea and asked me to email her information, which I did. About 2 weeks ago I saw a man get out of his car and I noticed his license plate NFL Alumni I walked up to him when I caught up to him and I introduced myself and gave him my business card. He called me from Chicago this week and after we have a conversation paid me compliment and said I really inspired him. I was at my local Starbucks about 6 months ago when I overheard people speaking about marketing so I went up introduced myself and gave them my card. One of the ladies called me and said how she admired the fact that I engaged her and the people she was with because many people don’t do that anymore. She was a guest on my TV Show a few weeks later. The point is when you are doing business or representing a charity it is important to engage your audience.
The question I get the most is JDOGG how do you do it, just walk up to a total stranger and engage them?My answer is always easy I have something that might interest them and I observe them and simply ask questions this creates interactivity, I share with them my website and that create an where they can participate, I listen and engage them in conversation, and I involve them by asking for a donation or simply by inviting them to check out my blog or tv show. I am fortunate that I subscribe to the belief of what is the worst thing they will tell you, no. In engaging people and showing interest I have been able to find success is offering my services or in seeking donations for Relay For Life.
Advertisement Ideas: The Keys To Engaging Your Audience!!!
Watch people and read their body language.
Ask Questions.
Take action
make them feel special by sharing an encouraging word
If the conversation calls for a follow-up make following up a priority.
Advertisement Ideas: Is Your lack of Engagement Costing You?
Ask yourself is my lack of engagement like not returning a phone call, ignoring an email, not responding to an inquiry, not talking tot he person in line in front of you costing you business. I have always subscribed to the notion that all you have to do is ask? Sometimes people aren’t used to being approached si they aren’t sure how to react when you attempt to engage them. I see this in Starbucks all the time as people order their coffee and simple wait and don’t acknowledge each other and as a result could be missing out on helping themselves further their brand and thus exceed their goals. Look at it who did you blow off today that may have been an asset to your business. Ask yourself how did my actions today cost me business and how did my actions bring me business. Then concentrate on what brought you business. I welcome all feedback and encourage you to stay engaged as one of the main ingredients to success is being engaged.
