Advertisement Ideas: Get A Frickin Clue!!!
As I was out collecting donations for The American Cancer Society Relay Fir Life Of West Boca Raton as part of GIVING TUESDAY on 12/2/2014 I went into an Army Navy Surplus Store in Boca Raton. I was greeted by an elderly gentleman who has been at the store for some time as I had met him a couple of years ago while again collecting donations. He told me he couldn’t help and that the store was struggling. I kept thinking get a frickin clue man you don’t tell potential customers how bad the store is doing and how you don’t have money. I asked him a few questions as I am in the market for shorts and pants and they sell these items his attitude was oh those are military pants. He then said in a very gruff tone that he would sell me the shorts for $10 each. I may go back despite his attitude because shorts at $10 a pair are a good deal. As I left I kept thinking now I know why this store maybe struggling no advertising as they are relying on being at the same location, poor attitude, and employees coming from a position of lack. I encounter this mentality quite often and I always am left thinking the same thing get a frickin clue.
One of my first jobs out of college was working for The Oaktree Men’s Clothing Store in The Boca Town Center Mall. I began working there in February 2008 as a Manager in Training and within 3 weeks I was the #1 sales person in the country for Oaktree. I was doing well setting sales records, building a regular customer base, and using my key contacts as a substitute teacher to promote the store. I remember the one thing that always stood out was the idea of having a positive attitude and fulfilling the customer’s needs. My manager asked me how was I able to outsell him and still do all the tasks of a Manager in Training.I simple told him to sit down and catch a frickin clue as we must have our priorities in order and find efficient ways to meet sales goals and still get the other tasks done. I told him I come in a 1/2 hour before my scheduled shift and punch in so I can set goals for my shift and take care of tasks like putting merchandise out. I gave him this example you go back to the stock room for a shirt for the customer and there are other shirts to put out get the shirt for the customer and while the customer is trying it on stock the other shirts. I left Oaktree and went to work with Merle Harmon’s Fan Far a sports apparel and collectible shop. I was bringing in sales and increasing sales but they decided to keep the manager who was married with kids as they told me I could always get another job. I thought again get a frickin clue I was the one who was doing the work and who was showing loyalty to the company. Well they didn’t get a frickin clue and went out of business. I share this with you so that when you are doing business you get a frickin clue and succeed.
Advertisement Ideas: JDOGG’S Get A Frickin Clue Hall Of Fame!!!
This restaurant is out of business? I put them in JDOGG’S Get A Frickin Clue Hall Of Fame because of their lack of business acumen.In 2010 I approached them to sponsor a Pizza Lap for The Relay For Life where they would provide 10 large pizzas for the participants so when they completed a lap they would each get a slice of pizza. They told me they weren’t interested. So them being clueless as to what the donation of 10 pies would bring in cost them my business. For those long time followers of this blog you know my love for pizza so my $18 a month order would have more than covered the donation plus all my tweets about them, my Facebook posts about them, my mentions on my former radio show, and all the mentions to those who might be seeking a good Italian restaurant. The lesson here is if you are not supporting the community do not expect to stay in business to long.
This business makes JDOGG’S Get A Frickin Clue hall Of Fame For Rudeness.I was out after a doctor’s appointment with some time so I decided I would stop by businesses and professional practices in the plaza where my doctor is located to share an opportunity to appear on my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EST and reaches over 50,000 viewers each week. When I went in to introduce myself I was greeted rudely by a receptionist saying there is no soliciting and then the doctor came out and he defied all the traits of a veterinarian as he was arrogant and rude and literally shoved me out the door. I guess he has enough business and didn’t want to know someone who knows many dog owners and many dog walkers. His not having a clue lost him positive referrals and good will as he now lands in this blog as a business to avoid.
The key is to understand that without advertising, a positive attitude, community support that you may close up or losing clients/customers to your competition so it is time to get a frickin clue.
