Advertisement Ideas: Are You F-ing Kidding Me!!!

 

My phone rings today(11/10/14) and it is a woman I haven’t heard from in a while asking me about my availability for Sunday (11/16/14) as I told her I wasn’t available as I was announcing a basketball game that day I felt like saying are you f-ing kidding me.  Here she was calling me  6 days before an event expecting me to be available. Then I when I told her in the future to give me more notice  she said that is okay you emcees are a dime a dozen. Again I wanted to ask her are you f-ing kidding me.  I am very good at what I do and I command top dollar. She asked if I would do events for what I used to charge her, which was $100. I said no as my rate for a three hour show  is $300. She said we don’t pay anyone that amount of money. I told her thank you, which started a whole debate about the way I work. I told her you called me and I don’t think we will be a good fit as when I emcee I like to speak to the vendors and hand them my cards and you don’t allow this.  Eventually we ended the conversation and as I hung up the phone I kept thinking are you f-ing kidding me.  People if you want a good talent expect to pay them a decent fee.  Another thing don’t call someone 6 days ahead of an event and expect them to be available.  The reason why you may be stuck in the place where you are is because of your lack of planning.  This relates to your advertising and marketing strategy as well don’t wait until the last minute to promote something create a plan and work the plan and you will see better results.

I have been involved with marketing and media relations for over 35 years and  There have been so many times I felt like saying are you f-ing kidding me. The other day (11/4/14) I called an insurance agent and offered him an opportunity to be on my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EST. I tape the show on Tuesday and Thursday at The WRPBiTV Studios in Boca Raton. he asked me to email him which I did and he emailed me back that he was going to pass on the opportunity. Again after deleting the email response I began to think are you f-ing kidding me. Here I was giving him the opportunity to get in front of an audience of over 50,000 mostly women aged 25-54 earning $100,000 annually and he turned it down. People 8 minutes of air time is very valuable.  In today’s market place having a digital footprint improves credibility and increase the chance to find new customers. The short shortsightedness of this insurance agent lost him not only the opportunity to be on TV and gain positive exposure but also the opportunity to be promoted across my social media platforms that are quite extensive. People again ask yourself how many opportunities are you passing up and how are those decisions affecting your business.

At WRPBiTV guests are offered an opportunity to purchase a clip of their interview for $150 which is edited with their contact information so they can use it in their marketing strategy.  When I hear no I do not want to  purchase the clip I think are you f-ing kidding me.  many people come into the studio professing to be good marketers but do not buy their clip and I think if you are so good at marketing and teaching people how to market why aren’t you buying the clip? I ask them what does a new customer represent to them and so many don’t have the answer. Again I think are you f-ing kidding me?  I see the same people who din’t buy the clip at networking events and expos and the story is always the same oh business is slow or my cash flow is down right know. I think are you f-ing kidding me? I know that of they bought their clip for $150 and shared it across social media, emailed it to potential clients, played it at expos, and put it on their website that they would have improved their business. A clip of an appearance on a TV Show when leveraged properly will bring brand awareness and recognition and create a buzz about your product or service. It is another way to have your logo out in the community so people associate you with your brand when they see that logo. I t all comes down to how effective you market and how you implement a strategy to maximize your message. In making money you have to spend money on your marketing.

This is another response that triggers the response are you F-ing kidding me. Today I may be soliciting your business tomorrow I may be a customer/client of your business. When you show lack of interest you may be losing opportunities as the person may have key contacts that can help your business but your lack of interest  may be costing you money. When it comes to building traffic your lack of interest may be costing you. Think about it I come to you to support a professional basketball team or relay for life or a youth football team, or a women’s tackle football team, or a professional women’s tackle football team, or another project and you say you are not interested. You didn’t know about my two blogs, my TV Show, my 1600 Twitter Followers, my 2700 Facebook friends, or my other spheres of influence so your lack of interest cost you my business and the possibility of me recommending you to my sphere of influence.  Think about this the next time you say you aren’t interested.

 When I hear excuses I am very tempted to reply are you F-ing kidding me.  The best results are often achieved by being open to receive and engaging others as you never know how someone can positively impact your business.