Advertisement Ideas: Roll Up The Sleeves And Get To Work!
In my business consultations I tell my clients all the time it is time to roll up the sleeves and get to work. I believe it doesn’t matter who the governor is, who your mayor and council people are, who you state senator is, who the president is because in the long run they have very little impact on your business. It is you who will determine your level of success. It is you who will find the right people to help with your marketing and media relations. It is you who will build your brand. The decisions will be yours as an entrepreneur. Sure you will delegate your responsibility but when it comes to the success of your business it lies with you and only you. If you choose not to advertise and your business slows down that decision is on you not your competition, not the economy, not your workers, and not any other outside influence. I speak to many entrepreneurs and I hear so many excuses that I say okay which are you going to be the excuse maker or the action taker? The key to have a successful flourishing business is to work on it everyday and make sure that you are creating brand awareness daily. Ask yourself how am I rolling up the sleeves and getting to work? What can I do differently?
In rolling up your sleeves and getting to work you will begin to reap many benefits like a buzz in the community, customer/client loyalty, and of course increased cash flow. I was out collecting donations recently after delivering my All You Have To Do Is Ask Presentation when I came across a jewelry store and the owner said I am not interested things are slow. Granted I look like a salesperson when dressed in a suit and tie but I am also a potential customer who can also refer people business. I said to the gentleman to bad as I could have brought you some people. He argued and said not in this economy I simply asked him when was the last time you called customers you haven’t seen in a while?His answer I don’t do that. I said okay maybe you should consider adding that to your mix instead of complaining, and I left. Think had he rolled up his sleeves and called 10 previous customers and asked for referrals he may have seen a jump in his business. When things are slow that is when you should be making personal contact with people and letting them know you are still here to serve them and asking them if they know 2 people who can benefit from you services. Remember that every encounter you have is a chance to build a stronger customer/client base and to enhance the customer/client experience.
As the avid readers of this blog are aware I host a TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EST. I am responsible for booking guests and making sure that they have a great experience when I interview them. I give all my guests a chance to purchase the clip of their appearance. Those that purchased the clip and decided to roll up their sleeves and get to work have found success with increased brand recognition and increased clients/customers. The clip is a great marketing tool when leveraged properly. I recommend that my guests share the clip across social media, put it on their website, and email it to potential clients/customers. In rolling up their sleeves and doing the work they are finding success as they know that it all comes down to effectively marketing themselves. Leaders in business are not successful by accident they are successful because they took advantage of the opportunities that were presented or created their own opportunities.
I chose these 3 pictures to illustrate the point of being proactive and creating your own opportunities. the first photo is me prior to a South Florida Gold Game, a team that I announce for. I called the team owner and introduced myself and offered my services as an announcer and he said yes. This is my second year with the team. The second photo is of me collecting donations for The American Cancer Society Relay For Life of West Boca Raton. By asking almost everyone I come in contact with for a donation I have found success. last year I raised $2557. This year my goal is $2500 and I am currently at $1012.45. You can donate at http://main.acsevents.org/goto/jdogg2. The third photo is of me at The Spiritual Entrepreneurs Visionary Awards, an event I hosted in March 2012 that raised money to help kids with cancer. In hosting this event I made key community contacts that I was able to invite to be on my TV Show, The Anything Bucket and as a result I have found success with my TV Show, The Anything Bucket. I share this insight with you so as to show you the importance of rolling up your shirt sleeves and getting to work.
When you roll up your shirt sleeves and get to work you will find that you create opportunities to help build your brand. In building your brand, gaining credibility and edification you are able to effectively market yourself effectively.
