Advertisement Ideas: We Will Never Forget!!!

 

 As I sit at my desk at WRPBiTV, where I host a TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT I begin to reflect on where I was 13 years ago (9/11/2001) when I saw the news of the terrorist attacks. These attacks galvanized our nation and brought people together from all walks of life.  As I reflected on the events of that day I begin to think what if a business could make that indelible mark on the audience that they seek to attract?  Budweiser made a tribute ad that aired once during The Superbowl that created a buzz as it evoked many emotions and touched the heart of the viewer.
This commercial epitomizes what every advertising campaign should have.

An effective deliberate message.

A connection to the audience.

Proper brand placement.

Advertisement Ideas: How To Become Unforgettable!!!

This song has become forever ingrained on the of minds of all those who witnessed the events on 9/11/2001. Most of us remember exactly where we were that day. Imagine if your business can become as unforgettable as this song? Well your business can become unforgettable by having  a solid message and placing that message in front of the audience you desire.  In creating brand awareness you will begin to create a buzz so just like this song your brand will be on the top of the mind of the consumer when they need your product or service. I look back at many successful marketing and advertising campaigns and I can tell you they all had something in common they reached their desired audience and had a message that was measurable. If you follow their lead and look for ways to get your word out you will be unforgettable too. Here are my top 10 unforgettable companies.

10.  I recently announced a Pop Warner Football Game and Burger King was one of the sponsors and what came to my mind immediately Have It Your Way.

9. We all remember The Big Mac Song 2 all beef patties…

8. A pretty easy to  remember slogan. The company would train its representatives and agency owners to emphasize the fact that this was not just a slogan but the culture of the company.

7. EF Hutton is now part of Smith Barney however when one recalls financial services marketing they use EF Hutton’s campaign as a model.

6:  Who can forget the stern but lovable Smokey The Bear.

5. When you think of Wendy’s I will bet you think of their where’s the beef campaign.

4.

3. Who can forget this ad. though I now longer drink coca-cola or any soda this ad campaign helped Coca Cola to gain a market share of over 55% when it first aired.

2:  For year United Way has partnered with The NFL and run a successful brand building campaign that has seen an increase in their donations.

1:Who could forget Nike’s Just Do It Campaign. This was the slogan that helped to propel Nike to become the #1 recognizable footwear and apparel manufacturer in the world.

If you want to be unforgettable you are going to have to establish your message, be consistent with the placement of advertising, choose the places where your target audience will see or hear your message. You will want to create to of the mind awareness so when someone needs a product or service in your industry they think of you first.

The key to being unforgettable is to stand out and make a statement that your target audience will resonate with and thus want to buy your products or use your services. Remember people do business with those they know, like, and trust.

Advertisement Ideas:  Become Unforgettable With Out A Big Budget!!!

 Many people tell me but JDOGG I don’t have the budget of a NIKE or a Burger King or a Coca-Cola. My answer is you don’t need the huge budget to become unforgettable. There are many ways to become unforgettable like the pizza place that boasts the largest slices in town and prints out and hands out 3000 fliers a month.  The fliers cost him about $150  and he pays a few employees $25 to hand out the fliers in the community.  There is a dry cleaner that runs a business ad every week in the local community paper for $50 per week and he puts in the coupon bring in 3 dress shirts get the 4th done for FREE.  There are many inexpensive ways to become unforgettable the key is to be creative and set aside money everyday to use on marketing and advertising.

Jonathan JDOGG Lederman is available for marketing and media relations consultations by calling 954-254-8227.  Let JDOGG help you to become unforgettable.