Advertisement Ideas: Who Is Walking Through Your Door?
Today’s entry is inspired by some encounters I had while out promoting and collecting for The American Cancer Society Relay For Life and seeking guests for my TV Show, which airs on www.wrpbitv.com at 6:30 PM EDT. The first stop I made was to Best Friends Animal Hospital, where I was greeted by someone who was anything but friendly. I stated I understood that I was catching them at a bad time and asked if I could leave my business card as I am inviting people to be guests on my TV Show. In was told no and to get out of the office. I left and I wondered does this person realize the opportunity that he missed today as I would have written something positive, tweeted out a positive tweet with a link to their site, posted a posted review on Facebook, mentioned them in a positive light in this blog. He probably didn’t understand the idea that a solicitor today may be a customer/client tomorrow. So think about it you never know who is walking through your door and how they can be of service and value to you. Everyone who contacts your business can be of some help or may know people who can use your products and services. I did call The Animal Hospital and left a lengthy message explaining all the ties I have to people with pets and how people trust my recommendations and if he wanted to make amends I would like to speak to him. I don’t anticipate a return call but I know that it is important to walk in your truth and close the book on issues of the day that may have upset you.
The Animal Hospital wasn’t the only one who needs to learn who is walking through the door. I stopped by Thaler’s Printing and was greeted by the owner who said that he couldn’t give today to which I stated sir I am only asking for $1 or $2 to help create a world with less cancer and more birthdays. He said if he did that he would have to close his business. I then said no problem I would like to leave you my business card as I host a TV Show and help businesses to maximize their message. He said he didn’t need my card or need my help. I said wow you just complained how you were struggling and I am giving you a chance to overcome that struggle. he said I just told you that to get you to leave. To which I said so you lied to me and I left. I find it amazing that someone can be in business for 35 years with the attitude of this business owner. The sad part is he missed an opportunity as I need business cards, post cards, banners, and other printed materials and I know many people who could use his services Guess what he loses out and will continue to struggle.
This is important to understand as you never know who may be walking through your door so it imperative that you treat everyone with dignity and respect and become open to receive. I am reminded of a story of 4 farmers from Labelle, FL who came to Fort Lauderdale in search of 4 new Cadillacs and went to the dealership and after 30 minutes of not being waited on left and went to The Lincoln Dealership and after being waited on immediately bought 4 new Lincoln Town Cars for cash and then drove to The Cadillac dealership to show them what they missed out on. The moral of this story you never know who may be walking through your door and how they can help your business.
In my case I have the opportunity to create a buzz about your business as I have many Facebook Friends, Twitter Followers, viewers of my TV Show, listeners to my radio show, readers of my blog, and many people I do business with. Think about it had these business been like Mike’s Big and Tall in Lauderhill they would have gotten a recommendation, or had they been cordial in saying no like the guys at Maaco who even gave me a bottle of water they would have gotten a positive message here, or the woman at State Farm who was open and receptive and asked me who I had my car insurance with. The interesting thing about my encounter with The State Farm Lady in Lauderhill was that when I told her I knew about the fact that State Farm is a bank she was impressed. I invited her to be on my TV Show. The conclusion here is that you never know who is walking through your door and sometimes opportunity comes in the form of someone soliciting donations.
As you continue to conduct your business be open to receive. Remember that everyone walking into your business can be of service and value to you in some capacity.
