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Using Charitable Involvement To Improve Your Bottom Line!
On April 8, 2014 I had the pleasure of hosting a give back night for The American Cancer Society Relay For Life of Boca Raton at Five Guys Famous Burgers and Fries. That evening we raised $66.32 our percentage of sales. This made me think why are more people not approaching businesses to do this and why are more businesses not doing this. I normally would not have gone to Five Guys if it were not for the fundraiser, however that night I received my business. About a week later I was meeting with The owner of The South Florida Gold of The American Basketball Association. Guess where I chose to meet? You guessed it Five Guys. Why because of there involvement with The American Cancer Society Relay For Life of Boca Raton. The point is that this is one way you can use your charitable involvement to increase your bottom line. In aligning yourself with a charitable cause and advertising the event you will attract people who may not have ever done business with and have an opportunity to make them regular customers.
After the event you can invite the charity to come and accept the check, take photos of them accepting the check, and then send out a media release to all media outlets about what you did for the charity. People may read the article and as a result want to set up a fundraiser with you or do business with you. In doing this not only do you increase your brand awareness but you also increase your bottom line. The more you promote your charitable giving the more recognition you receive. I am from the old school where I support the businesses that support me.
Dick’s Sporting Goods is a sponsor of The Lauderhill Broncos, a Pop Warner Football Team that I announce for. Guess where I shop when I need sporting goods and sports wear? You got it Dick’s Sporting Goods. In sponsoring local sports teams your business gains exposure in the market place and thus creates a buzz that puts you on the top of the mind of your target audience. As a result of your community involvement you increase your bottom line. Again you can leverage your team sponsorship by taking photos of the plaques on the wall in your location, doing a video, and having a representative at games thus strengthening customer relationships. The Lauderhill Broncos has 8 teams with an average of 26 players per team and each player will need cleats, practice shorts and practice jersey’s so if you are a sporting goods provider like Dick’s it makes sense to become a sponsor. The games are played on Saturday and after the games the players, coaches, and families need a place to eat so if you are a restaurant owner sponsoring the team has the potential to increase your bottom line.
Chuck E. Cheese’s sponsors give back nights as well where they donate 15% of all sales back to the charity. This is great for them as they increase the traffic to their location and a s a result they increase their bottom line. For example on May 30, 2014 they hosted a fundraiser for The American Cancer Society Relay For Life of Boca Raton. A few people who normally would not go to Chuck E. Cheese’s came out because it was a charitable fundraiser. I personally bought more tokens as I knew that 15% of my purchase was going to the charity. When I get the check for the donation I will be sending out a media release and posting across social media platforms like Facebook, LinkedIn, and Twitter.
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Using Charitable Involvement To Increase Your Bottom Line!!!!
Say yes when approached to help a charity. There is always a way to help. If you have a business you have a service you can offer for their chance drawings.
After you have said yes be creative as you can always find a way to help. For example I had a car wash place tell me they couldn’t give cash, I said what about a certificate for a car wash, I was told no. I then suggested that maybe they do a day where a % of every car wash comes back to the charity, he said no. Not being one to take no for an answer I said what if I come and set up a table for a couple of hours to collect donations, to that he said yes. So I put it out that would be at the car wash on a specific day collecting donations and I was successful. There is always a way to be of service and value.
Promote that you are doing things for charitable causes. Do media releases, get booked on TV Shows, like The Anything Bucket, which airs on www.wrpbitv.com at 6:30 PM EDT on Tuesday, to discuss you charitable alignments. People like to do business with those they perceive to be supporting the community.
Instead of finding excuses why you can not be of assistance find ways to be service.
Create a brag wall to display awards from the charities that you assisted.
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Using Charitable Involvement To Increase Your Bottom Line!!!!
When you commit to help the community and support charitable causes you will find more success as people will come to you before your competitor as they see that you are supporting causes they are involved in or the teams that their children play on. In using your charitable involvement properly you will see an increase in your bottom line.
