Advertisement Ideas: Do They Know Who You Are?
Can you identify these 3? Why is that? The answer is because they have kept a high-profile and become noticeable figures in the media. Some exude a positive while others are seen in a negative image. The key is that many people know who they are which leads to the question do those you are seeking to do business with know who you are and what you do? The idea is to build recognition in your industry and amongst your target audience so that when someone sees your photo or your logo they will immediately think of you and connect with you to use your products and services. The question is what are you doing to get yourself known?
This logo is perhaps the most recognizable logo in the world. Would you believe that at one time the company was on the brink of bankruptcy. Then Phil Knight came to the rescue with a strategic marketing plan and a whole lot of venture capital along with the willingness to take risks that others would not. Phil Knight signed Michael Jordan and the company began making The Air Jordan Sneakers. The company put a lot of money into the campaign and it began to pay large dividends as Air Jordan Sneakers quickly became a high demand sneaker. Even today when a new Air Jordan is released it sells in mass quantities. After Jordan the company began to sign more and more athletes to represent it. In 2013 this company had 47% of the global market. Now you may be thinking but I don’t have the budget that this company has. You do not need a budget the size of this company to get people to know you all you have to do is find ways to be creative and proactive ways to get recognized.
Advertisement Ideas: Way To Get Known!!!
Bus bench advertising has proven to be a great way to get known. On average a bus bench ad is $250 per bench per month. To many this seems expensive where others see it as an investment. Let’s take Mr. Ryan for example let’s say he does 4 benches a month which is $12,000 for the year. If he sells $600,000 in real estate his commission is about $36,000. Not bad to have a 2x return on your investment.
Being on TV like www.wrpbitv.com can be an excellent way to reach people who may want to do business with you. I host a TV Show, The Anything Bucket, which is seen on www.wrpbitv.com at 6:30 PM EDT on Tuesday. I interview people for about 8 minutes and the station, WRPBiTV, give the guest a chance to purchase a clip of their appearance for $125. When the guest purchases the clip they have it to use across all their marketing platforms thus assisting them in maximizing their message so tat they can be know better.
Speaking to large groups who are in your target audience is a great way to build brand recognition so that when people need your services or products they think of you before your competition. Call your local Kiwanis, Jaycees, Rotary, and other civic organizations and ask to be a speaker. Connect with networking groups who offer workshops at their events and offer to speak. When you speak make sure you have business cards and tri-fold brochures to hand out with a reason for people to contact you.
Have a logo that is memorable and relates to what you do. Since I am known as The Positive Broadcaster I use a microphone as the O in my logo. I recently handed my card to someone and they said I know who you are I see you on Facebook all the time. By having a noticeable logo and being consistent with the use you can create brand recognition and be known.
Getting involved with community events such as Relay For Life can give you leverage in the market place as people will know you and know that you give back to the community. It is a good idea to include the organizations that you support in all your marketing material as people like to do business with people they perceive to be supporting the community.
Advertisement Ideas: Hello My Name Is……
The best way to get known is to have a short and memorable introduction. I use Hello I am Jonathan JDOGG Lederman, The Positive Broadcaster, and I provide businesses and non-profit organizations with proven platforms to maximize their message. This tells people who I am and what I do in understandable terms.
In marketing think how people will answer this question then go out and get known.
