Advertisement Ideas: Okay America It Is Time To Wake Up!
This is a call for all Americans to Wake Up especially business owners and non-profit leaders who are making excuses and not thriving. It is time to understand that until you all get together and work toward a common goal nothing will change. I met with a business owner today in a shopping plaza and he said my business is off because of the high price of gas? I recalled the scene from Animal House where Hoover covers his mouth and says B.S. I was tempted to do the same thing as it was just another excuse that business owners like to make. I didn’t I asked when was the last time you did an intensive advertising campaign with a specific strategy geared to not only drive business but to increase revenue? His answer I haven’t I do everything via word of mouth. Hello, time to wake up Mr. business owner. It isn’t the price of gas it is the fact that you don’t have a current advertising campaign. I pointed out that he was in walking distance to the town houses and single family homes around the plaza. His answer so. The point was if he did a targeted campaign to those people and gave them a reason to come to his business he may see an increase in business. Again it is time to stop making excuses and to take action and stop blaming gas prices and other outside issues.
I called on a business this week to invite them to come on my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM. Their initial response was you are catching us at our busy time of the year. I answered well I thought you might be able to find 30 minutes to come up to the studio and tape an 8 minute segment to make sure you were busy all year round as my show reaches over 50,000 viewers each week of which 77% are in your immediate service area. He then said he might want to come in. I said okay sound great when would you like to come do a taping. His answer I have your number I’ll get back to you. I stated okay. As I hung up the phone I thought wow another business that needs to wake up. Here a business had a chance to be on TV for 8 minutes and they had to think about it? Again another person to wake up.
The reason your business or non-profit isn’t flourishing has nothing to do with the economy, gas prices, competition, or other factors it has everything to do with you and you’re not taking advantage of opportunities. It is time to wake up America and be proactive with your marketing.
Advertisement Ideas: Wake Up America Seek Opportunities!!!
Opportunities are all around you if you seek and take time to listen. If you are busy making excuses you are missing opportunities. If you are pre programmed to ignore those presenting opportunities you may be missing out on ways to build your brand and increase your revenue. I represent and work with many people who represent a great opportunity for you to maximize your message if you only would wake up and listen to the opportunities.
The Miami Fury is a Women’s Tackle Football Team that is offering sponsorship opportunities. They have opportunities to sponsor their home game on June 7 being played at 7 PM at The North Miami Stadium. Think about it you have a chance to directly market and get qualified leads by having a table at the game and then being able to say in all of your other marketing table that you are a sponsor of the team. www.miamifuryfootball.com is where you can learn how to be affiliated with this team and thus strengthen your brand and possibly increase your revenue.
The South Florida Gold of The American Basketball Association finished the 2013-2014 season as the #3 team in a league of 93 teams. They give businesses an opportunity to advertise on their bus and at their home games. They also provide fundraising opportunities for non profits. You can learn more about them at www.sflgold.com.
The American Cancer Society hosts Relay For Life Events throughout America. They seek people to form teams, to donate in-kind items, and to volunteer. A great way to maximize your message is to form a team from your company and then do fundraisers leading up to relay and then at relay have your team outfitted in company shirts prepared to network. Use your involvement in Relay to take videos and pictures to use in your marketing mix.
Advertisement Ideas: How Waking Up Will Strengthen Your Business!!!!
As an author and speaker I have found that using videos can help me to wake and let people know about me.
It is important when waking up America that you have a photo diary to use in all of your promotions. The key is to have as much video and photos as possible to use in your marketing mix to maximize your message.
This is from an event I hosted, The Spiritual Entrepreneurs Visionary Awards in March of 2013. It was an excellent event with lunch sponsored by Subway and desert sponsored By Chocolate Luxury. Both companies benefitted greatly as they received exposure in the market place and picked up additional clients not to mention an advocate in myself for their respective companies.
This is me collecting for The American Cancer Society at America’s Backyard who hosted a fundraiser for Relay For Life. They benefitted as 25 people who normally would not have come to their restaurant came that night and many came back after they experienced the fundraiser.
So as you wake up America develop a recognizable logo, decide on how you are going to reach your target audience, take action, and leave your digital footprint. The time is now to put your passion into action and find success. Stay Positive!!!
