Advertisement Ideas: How To Leverage Your Marketing!

  In the last few years the way we market and do business has changed rapidly. May businesses are still behind the times and left questioning how do I leverage my marketing? The answer is to first have a marketing program that is strategic and effective.  In 2010 I approached Skyline Chili Proprietors Tony and Jenny  about being part of The American Cancer Society Relay For Life of Sunrise, FL. What was going to be a one night promotions turned into a once a month promotion for 7 months. Each fundraiser was put onto the special banner made for the event. When The Relay was held in 2011 the donation was close to $5,000. I promoted the fundraiser and the local Sunrise Forum had an article on The Front page about Relay For Life, which mentioned Skyline Chili’s involvement. I also made a video that was put up on you tube at www.youtube.com/jdogglederman. I also mentioned Skyline Chili on my radio show. As a result of their sponsorship and how they leveraged the marketing they increased their brand awareness and also increased their revenue.

Since I was young I have always found ways to help businesses to leverage their marketing and how community involvement can be a key public relations tool.  When I do an event I always seek businesses to support  the effort and I have found those who truly understand the idea of leveraging their marketing will support the event. In  March of 2012 I hosted The Spiritual Entrepreneurs Visionary Awards where donations were collected and given to The American Cancer Society to help fund a cancer camp for kids with cancer. I had Ken Esrig, Rev. Ernest Chu, Sarah Spiritual, Rev. Dr. Mia Merritt, and Angelika Christie as my speakers. I honored 50 community leaders for their outstanding service. Subway, Shawna’s Deserts, and others sponsored the event. This who used photos of the event in the marketing materials saw more brand recognition as their participation in the event gave them credibility.

Aligning yourself with a charitable cause like The American Cancer Society Relay For Life and making a donation at http://main.acsevents.org/goto/jdogg1 can help leverage your marketing. When you visit and make the donation include your name and your website and let people know that you made a donation. Many people who make donations and leave their website receive great promotion as I post Thank you notes with their information across Twitter, Facebook, and LinkedIn. I also mention donors in my blog and on my radio show. So think about it you visit http://main.acsevents.orggoto/jdogg1 and you make a $25 donation and as a result of leaving your website some seeking your services or products happens to hear about your generosity and calls you as a result and does business with you as opposed to your competitor.  Perhaps you make the donation and I research your website and like what you offer and I invite you to be a guest on my TV Show, The Anything Bucket, which airs on Tuesday at 6:30 PM EST on www.wrpbitv.com and reaches an audience of over 50,000 viewers.   This is another way to be creative and proactive with your marketing and leverage your marketing to increase your brand awareness and revenue.

 

Each one of these honorees run successful businesses and each one understands the importance of leveraging their marketing. Each one has shared nuggets that when followed will help you leverage your marketing. Some of their advice is:

1: Start from where you are.

2: Know who you want to reach.

3: Know where your audience is what they watch, where they shop, what they eat, what events they attend so you can market accordingly.

4: Have a social media presence that enhances your brand and creates a desire for people to do business with you

5: Use a strategy that encompasses all media outlets that are synergistic with who you are and what you do.

6: Do not limit your reach.

7: Become a sponsor of events that reach your audience or create your own event.

8: Adopt charities that resonate with you and your audience.

9: Host or attend  networking/social gatherings that will give you a chance to build exposure and create relationships

10: Have fun and be passionate about what you do.

 As you seek to leverage your marketing find someone who has many platforms to help you reach your target audience. The key is to keep marketing in the forefront of your business daily.  I personally have a working knowledge of many opportunities in South Florida and thus continue to help people leverage their marketing. Here are just a few opportunities that I know of:

1: The Miami Fury is seeking game sponsors www.miamifuryfootball.com

2: The South Florida Gold is seeking sponsors and advertisers www.sflgold.com

3: WRPBiTV offers a 6-8 minute interview about your business www.wrpbitv.com

4: Get Motivated With Jonathan JDOGG Lederman is seeking guests for a radio show 954-254-8227

5: Worldfest in Coral Springs is seeking vendors and sponsors.

If you truly want to be successful in your business you are going to want to be in front of your target audience daily. The way t do this is to properly leverage your marketing.