Advertisement Ideas: Coca-Cola And Others Make Bold Moves Pay Off!!

Recently Coca-Cola made what many will consider a bold move with this Super Bowl Commercial. The social media stratosphere was all a buzz from Twitter  to Facebook and others there were mixed feelings as to whether the commercial was good or bad. My personal view is That Coca-Cola as a Multi-National Company was showing diversity and chose to use America The Beautiful as a catalyst to do achieve their message. The $4 million that they spent was well worth it, though I could have thought of other ways to spend $4 million, as today is 3 days after the airing of the commercial and people are still speaking about it. I personally do not use Coca Cola products on a regular basis, however when I do I buy Sprite. Coca-Cola has always been a company that has made bold moves and as a result continues to maintain a strong market share. Ask yourself what bold moves are you making in your business?

Another bold move that Coca-Cola made was to begin an empowerment movement for women. They supported many worldwide programs to educate women on entrepreneurship so as to level the playing field. When they first started their empowerment programs there was much backlash as many still held the belief that women should be at home raising kids. I personally believe that it takes a whole village to raise a child and if women can become entrepreneurs and improve the quality of life for themselves and their family they should be empowered to become leaders.  In being bold Coca-Cola continues to be a leader in the soft drink industry holding a large market share of 42% with annual revenue of $35.2 Billion spending $2 Billion on advertising.  When I visited the Coca-Cola Website I found the following and thus was further convinced that there aim is to bring people together.

Fostering a Diverse and Inclusive Culture

Diversity at CCE is the mix of visible and invisible differences including differences in gender, age, ethnicity, nationality, physical and mental abilities, sexual orientation, religion, education, and thoughts. We aim to create a diverse and inclusive workplace, in which everyone feels they belong and can make a contribution.

It’s important for us that the inclusive values of our brands are reflected in the way we treat people, and we aim to attract, develop and retain a workforce that reflects the diversity of the communities in which we operate. Our diverse and inclusive culture helps us better engage our employees, understand and serve our customers, strengthen our employer brand and generate creative ideas. We achieve this through ensuring fairness, fostering inclusion and promoting equal opportunities.

By creating diversity taskforces, training, check-ups, self-assessments, employee networks and more, we promote a diverse and inclusive environment at CCE. For more information about how our efforts are showing results, take a look at our country CRS reports.

Coca-Cola continues to race to success as they make bold moves.

Advertisement Ideas: Cherrios’ Bold Move!!!!!

 In 2013 Cheerios created quite the controversy with a inter-racial ad that had many people buzzing. Some were positive and some were negative, which is to be expected after making a bold move or a bold statement with your  advertising. I personally found myself buying Cheerios over other cereals as a result of their boldness. Again in understanding the idea that the brotherhood of man transcends the sovereignty of nations Cherrios was able to make a bold move and thus create a buzz about their product and maintain a strong market share. Sure they lost some customers but they also gained customers.
Cherrios was so successful with the 2013 campaign that they added to the story in 2014 and as a result people are still talking about their brand by making a bold move Cheerios maintains a 12.6% share of the market. Cherrios also made a bold move in announcing that they are no longer using GMOs and are going more organic with their production. As a result their sales have seen a spike and their brand continues to gain trust from the consumer.

Like Coca Cola Cheerios continues to race toward success by making bold moves.

Advertisement Ideas: What Will Your Bold Move Be?

In business today it is important to be bold and stand out. Ask yourself what am I doing differently than my competition? Why should a customer/client do business with me? How am I getting my message across. You may not have $4  million to spend on a Super Bowl Commercial, however you can follow the lead of Coca-Cola and Cheerios by making a bold move. It may mean opening earlier than a competitor, increasing employees salary, investing more in advertising, or advertising across platforms that you generally haven’t used in the past.  In making a bold move you take a risk however risk takers tend to be more successful than those that do not take risks. Many times we hold back because we are fearful of what is going to happen.

 Recently this shooting range hung this sign and it created a stir in the community. Their customer base rose and their revenue increased. I am not saying to be this bold but to do something that will create a buzz about your business.

When this campaign was first introduced it created much controversy, however as a result it raised a lot of the money for Breast Health Organizations and brought an awareness to the need for early detection and funding for mammograms.

 Be bold and creative and you will see the results pay off with a larger market share and increased revenue.