Advertisement Ideas: Planting Seeds Of Success!!!

  As 2014 begins to get into full swing on January 6, 2014 ask yourself what seeds am I planting to insure for a successful year? It is also important to ask yourself and I coming from a position of lack or a position of abundance?  In business one of the most important seeds you can plant are advertising seeds.  You have many choices when it comes to advertising however being knowledgeable and proactive will be the key to planting seeds that grow and thus increases revenue and creates brand recognition that allows for monetary success.  As you plant the seeds of success ask will this create buzz about the business giving strength in brand awareness and brand recognition. Will the seeds you are planting create customer loyalty? Now is the time to plant the seeds of success.

Advertisement Ideas: Ways To Plant The Seeds Of Success!!!

 One way to plant the seeds of success is to find high-profile events like the NCAA FOOTBALL National Championship Game and running advertisements that are synergistic with your company and the game. For example you can run a contest where customers choose their team and if the their team wins they get a discount on their next purchase. Leading up to the game you can do special promotions that relate to the game to create interest in your products or services. I am using the game as a fundraiser for The American Cancer Society as I have developed POINTS FOR THE CURE, where people choose their team and at the end of the game they visit http://main.acsevents.org/goto/jdogg1 and donate $.25 per point their team scores.  This concept was also featured in The Sun-Sentinel.

 The Super Bowl is being played on 2/2/2014 you can plan special promotions that relate to the game and include these promotions in all your marketing plans. For example you are a life coach and you advertise a session based on the total points scored in the game and advertise that for the week following The Super Bowl your 30 minute session will be the total number of points scored by both teams in the Super Bowl. So if 49 points are scored you charge $49 for the 1/2 hour session. If you advertise and promote this properly you will have a high retention rate as well as an increase in new clients. There are many ways to capitalize on The Super Bowl. Every type of business can come up with an idea that ties into the hype surrounded by The Super Bowl. The key is to be proactive and creative.

 Each month there are Special Holidays or Designated days that you can revolve promotions around and advertise these promotions. If you are proactive you can capitalize on theses days and increase your brand awareness and getting people to know who you are and what you do and why they should do business with you.  Heidi Richards Mooney puts out a book each year Quirky Marketing Ideas that when implemented lead to success.

 Each day is an opportunity to plant the seeds of success, what are you doing to stand out & be recognized?

 

Advertisement Ideas: Why Seeds Do Not Grow Into Success!!!!

 Each time I see this sign I think why did their seeds not grow? Many times it is because they came from a position of lack and made excuses not to advertise. In some cases it was the fact that they did not support charitable causes and word got out that they were takers and people didn’t want to do business with them. In some cases it was that they had a reputation for bad customer service. In some scenarios it was that they had gone into business under capitalized hoping they would make it but never took the necessary steps to become successful.  Some cases were no recognizable logo or tag line, no presence in the local community, and a  poor attitude.

 

It takes many factors to avoid hanging this sign:

1: A plan of action that includes a sound marketing strategy

2: Capital to keep the business going so you can establish a presence in the market place

3: Knowledge of the industry you are getting into

4: Outstanding customer service

5: Knowing what your target audience is seeking

6: Knowing who your target audience is

7: Knowing what your target audience is reading, watching, and listening to

8: A working knowledge of social media

9: A memorable impression

10: A daily presence in the market place

  Through out 2014 I will give you pointers, provide resources, and assist you in your quest to have a successful year.

 Know where you are and where you want to be and how you are going to get there. Stay Positive!!!