Advertisement Ideas: How Memorable Is Your Promotion?
As I was watching The NFL Game on Monday with my dad a commercial came on and before the brand appeared he said The Coors Light commercials are getting to be ridiculous. I said Dad they did their job as you remembered the commercial. It is with this in mind that I ask you How Memorable Is Your Promotion? If people are not remembering your brand you are missing out on being on the top of the mind of the consumer. The key is to have a campaign that is memorable so when someone seeks your products and services they think of you before they think of your competitor.
What do these two logos have in common? They are recognizable and if you as 100 people in The United States to identify the companies I would say 90 would be able to identify them. This leads to the question, How recognizable and memorable is your logo?
So you have created a recognizable and memorable logo what is next? Create a tag line that is also easily remembered and which will create a buzz when it is seen or mentioned. I am asked all the time JDOGG How do I create a buzz? I always answer find your unique selling proposition and deliver what the customer/client is looking for. I had an encounter the other day that I found very intriguing I saw an ad in The Parklander Magazine for a Window Design Company and they had a photo of their mobile design studio. This peaked my interest so I called to invite them to be on my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Wednesday at 8:00 PM EST, this will change to Tuesday at 6:30 PM EST as of 1/7/14. They wanted more details so I sent an email and they are interested in appearing on the show. By searching out stories and reaching out I am creating a buzz in the marketplace. This methodology can be used in your marketing and advertising strategy. Another way to create a buzz is to support local causes and promote what you are doing. About 2 years ago I partnered with Skyline Chili in Sunrise to do fundraisers for The American Cancer Society. As a result of this partnership I have been in the newspaper for my involvement and Skyline Chili has received publicity on my radio show, Get Motivated With Jonathan JDOGG Lederman, which airs on Monday at 7:00 PM EST on www.blogtalkradio.com/hrafnstongradio. In the 3 years I have hosted the radio show I have created a buzz and a following where publicists are calling me to interview their clients. I have also developed a logo with the assistance of Meryle at Typestyles in Coral Springs, FL along with a moniker that stands out and a tagline of maximizing your message.
In doing community events and developing a logo that people will remember you will begin to gain brand recognition so that when someone needs your product or services they come to you instead of going to your competition.
Become recognizable and people will come to know you, like you and trust you thus supporting your efforts. I have posted this photo on several occasions with the message Please Fill The Virtual Canister with Donations at http://main.acsevents.org/goto/jdogg1 and as a result $898 has been raised so far to create a world with less cancer and more birthdays.
Advertisement Ideas: JDOGG’S Memorable Promotion!!!!
Below is an article that appeared in The Sun Sentinel. Since that article I have had another one appear about my Points For The Cure Campaign
Community rallies behind upcoming Relay for Life
Relay for Life was not a new concept to Jonathan “JDogg” Lederman when his mother was diagnosed with cancer, but it gave him renewed energy to walk the track.
Others like Lederman have been touched by cancer, whether a parent, child, sibling or grandparent, and it’s drawn the Sunrise community together every year.
“I thought it was the best way to honor my mom and honor people like my mom who are battling every day, so that really was an additional spark,” Lederman said. “I’ve always had great stories and now I have a story that truly resonates with people, because how many people’s moms have been touched by cancer.”
Sunrise’s Relay for Life is May 13 at Welleby Park, 11100 NW 44th St. For months now, teams have been raising money for the American Cancer Society. In the overnight event, at least one member of the team walks the track to honor those who have fought cancer. Also, each team sets up booths for the public to explore, playing games to raise more money.
Last year, the Sunrise event raised around $35,000; this year, they are hoping for $38,000, a goal that Officer Michelle Eddy thinks is attainable. The event chairperson and team captain for the Sunrise Police Department, she first got involved in the event when she was in college.
“It’s a good cause. I truly believe in it, and everybody’s been touched by cancer in some way, shape or form,” she said.
At press time, 26 teams were signed up, just below the goal of 30. This is the first Relay for Life in Sunrise for Lederman, and he said the sense of community is noticeable. Members of the city commission, city departments, restaurants, clubs and others are involved in the fight against cancer.
Tony and Jenny Doyle, the owners of Skyline Chili in Sunrise, extended a helping hand for the first time in November 2010. Both of Tony’s parents died from cancer, and the couple wanted to help the Relay teams. For a day, a portion of the restaurant’s revenue was given to the cause in “Chili for the Cure.” However, the owners continued the effort and have been having a fundraising night every month since, raising about $3,500. The next “Chili for the Cure” event is May 11.
“We’ve had some generous donations from customers,” Jenny said.
It was in 2009 when Lederman’s mother was diagnosed with inoperable metastatic lung cancer. It was just weeks before Relay for Life in Boca Raton, where he lived at the time, and he started planning for the next year. When he wasn’t working, he was out collecting donations. Now back in Sunrise, the Piper High School graduate goes out with a canister in the streets to collect money.
“If someone is within three feet of me I ask them for a donation,” he said.
It’s the donations he’s collecting and those from others that have helped cancer survivors, including his mother. In January, her scan came back clean, and she’s due for another follow-up in the summer time.
Since this article appeared my mom has passed.
I shared the above article to give you an example of utilizing the media to create a memorable message. As you plan for 2014 ask yourself how memorable is my message and how am I maximizing it?
