Advertisement Ideas: How To Maximize Your Message!!!
In order to maximize your message you must be committed to putting in a maximum effort in your marketing, media relations, and public relations. To get the process started ask yourself what is your message? Then ask yourself who do you want to hear your message? Then ask yourself how can I truly maximize my message and reach the audience that will purchase my products or services? One key idea to remember is that facts tell but stories sell. How and where are you telling your story.
Advertisement Ideas: How To Maximize Your Message: A Case Study!!!
For those that have followed this blog over time you know that I am very involved in The American Cancer Society Relay For Life. I have a web page at http://main.acsevents.org/goto/jdogg1 where people can make donations. My message is that I am honoring my mother, Judith Miller’s, memory as she was called home to GOD on July 5, 2012. I am doing this to create a world with less cancer and more birthdays. I am using this as a case study as I have raised over $15,000 in the 10 years that I have been a participant. I also have a unique advantage over everyone else in the fact that I am the emcee for the event, which provides me with a great platform to promote myself and secure paying gigs. As of this writing I have raised $898 so far for The 2014 American Cancer Society Relay For Life of West Boca Raton. The model that I am using to maximize my message is proving to be highly effective.
In all my interactions in obtaining monetary and in-kind donations I have incorporated the idea of celebrating, remembering, and fighting back while creating a world with less cancer. By being consistent with the message I have been able to obtain donations and also share the work that The American Cancer Society does. I have been able to create a buzz and create brand awareness and recognition by sending media releases out on a consistent basis. As a Result on 11/10/2013 The Sun-Sentinel ran an article about The POINTS FOR THE CURE FUNDRAISER for Relay For Life. The program is simple you choose your favorite NCAA Football Team or NFL TEAM and after their game you visit http://main.acsevents.org/goto/jdogg1 and donate $.25 per point they scored.
In using graphics, posting on Facebook, Tweeting, posting on Linked, and sharing on Stumble On I have been able to get my message out to people and out of the $898 raised $150 was from on-line donations. Having a consistent message with a high frequency will get the results you are seeking. This process can happen quickly or take time as people really have to resonate with your message before they take action.
I have taken my message to the people by going person to person at local businesses at special festivals and sporting events. I have called this my 3 foot rule as if someone is within 3 feet of me I am going to talk to them if the opportunity arises. I am always wearing something with The American Cancer Society Relay For Life logo when I go collecting. I also carry literature about Relay For Life and other educational materials to help maximize the message.
As you can see from this case study that in order to maximize your message you should:
1: Define your message
2: Define the audience you want to reach
3: Put together a strategic plan to reach the audience
4: Be consistent with your message
5: Share your message frequently
6: Place your message in media outlets that reach your audience
7: Interact with people when you get the chance
8: Place your logo and testimonials on or in all marketing material
9: Make a commitment to give maximum effort to your marketing, advertising, public relations, and media relations.
10: Have fun when sharing your message.
Advertisement Ideas: Platforms To Promote Your Message!!!
If you have specific product that you can sample find events or local high trafficked retail stores where you can share your message and your products.
Internet TV Stations like WRPBITV provide a great opportunity to share your message. I host an Internet TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Wednesday at 8:00 PM. I give businesses an opportunity to come on the station and share their message. There are many Internet TV Shows looking for guests.
Internet Radio is another excellent platform to help you maximize your message and reach a vast audience. I host and Internet Radio Show, Get Motivated With Jonathan JDOGG Lederman on Monday at 7:00 PM EST on www.blogtalkradio.com/hrafnstongradio. There are several Internet Radio Shows looking for you to be a guest.
Utilizing social media with a consistent message frequently that is resonating, relevant, and entertaining can assist in maximizing your message.
You have many options when it comes to maximizing your message. The key is to have a solid plan in the marketing, advertising, public relations, and media relations arena to help you maximize your message and build awareness while also creating revenue. To book a one on one session to tailor a program to help you maximize your message call 954-254-8227. Until next time, STAY POSITIVE!!!!
