Advertisement Ideas: Leveraging The Super Bowl


Advertisement Ideas: Leveraging The Super Bowl

This Sunday, February 3, 2013 millions of people will be gathering for Super Bowl Parties across the country. Have you created a way that you can leverage The Super Bowl to drive business to you this week? Have you planned a strategy to capitalize on people’s love for The Super Bowl? Every type of business be it life coaching, personal training, a restaurant, a dry cleaner, a doctors office, etc. can benefit from doing some type of promotion revolving around The Super Bowl and thus creating more brand recognition and more revenue. Think about it you are a life coach and seeking more clients, how about an ad campaign that revolves around the theme Score A Touchdown In Your Life With Life Coach _______. Begin a program by 2/3/13 and recieve $50 off of your program. You are a personal trainer you could do a campaign with the theme Hoist Your Own Lombardi Trophy when you enroll for a fitness and wellness program with________________. You have a restaurant and you can run a campaign Score An Extra Point With Our Desserts, receive one FREE Dessert with purchase of an entree. You are a dry cleaner your campiagn can be Look Like An MVP with __________________. You are a doctor’s office you can do a campaign Let Us Be The QB For Your Health. As you can see if you come up with a creative theme and then put advertising out there you will leverage The Super Bowl.

   As a business you can leverage The Super Bowl by participating in POINTS FOR THE CURE!!!! The way it works is you have your clients/customers/patrons choose either The Ravens or The 49 ERS and they agree to donate $.25 (25 cents) per point that the team scores and then after the game they visit http://main.acsevents.org/goto/jdogglederman and make their donation mentioning your business in the comment area. You as a business then do a media release about how you and your clients/customers/patrons participated in POINTS FOR THE CURE and raised money for The American Cancer Society. You then do a thank you ad as part of your print campaign and thank everyone for supporting POINTS FOR THE CURE and helping to raise money for The American Cancer Society.  When you leverage an event like The Super Bowl you can strengthen your brand and increase revenue.

    Another way to leverage The Super Bowl is to purchase a few of the footballs and have drawings in your business charging a small fee for tickets and giving that money to a specific charity. As you do this you can take photos of people buyng tickets and send them out to media outlets announcing what you are doing and then when you choose the winner you take a photo of the winner and then announce how much money you raised for charity.

 You run a contest “Why My Brother Is the Best” where people submit a 50 word essay an photo about why their brother is the best and give out prizes to the top 3 submissions. You could again promote this in your advertising and encourage people to enter by offering a 10% discount to everyone that submits an entry.

 There are many creative ways to leverage The Super Bowl and create a buzz about your business. The key is to be creative and proactive by coming up with a plan to leverage The Super Bowl and to promote what you are doing.

 Jonathan JDOGG Lederman is a marketing and media relations specialist with over 20 years of experience in helping people to maximize their message. He holds a BBA from Hofstra University has worked with The New York Liberties and Long Island Knights as a Public Relations Intern increasing attendance by 35% for both teams. He has been the announcer for Lynn University Basketball, Broward College Basketball, The Palm Beach Imperials of The American Basketball Association, The Palm Beach Punishers of The Women’s Football Alliance, and The Miami Fury of The Women’s Football Alliance. He is the host of Get Motivated With Jonathan JDOGG Lederman heard on Monday from 7 – 8 PM EST at www.blogtalkradio.com/hrafnstongradio. JDOGG also shares his knowledge on a monthly FREE Tele-Class, Jump Start Your PR.  He has interviewed Shaquille O’Neil, Cal Ripken Jr., Irene Cara, Pat Summit, and many other notables while he worked with The Happy Hearald. He is very involved with The American Cancer Society Relay For Life, earning Star Supporter Honors for the last 9 years.  JDOGG is on a mission to help business owners to have a presence in the market place every day of the year. He is known as The Spiritual Emcee Maximizing Your Message and when you work with him he puts your interests first. To hire JDOGG call 954-254-8227.

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