Advertisement Ideas: Who Is Endorsing You?
As Sarah Palin endorsed Donald Trump today it got me to thinking who is endorsing you and how is their endorsement impacting you. Many will now turn away from Trump because of their disdain for Sarah Palin. I would have to think twice about following the women who said I can see Russia from my backyard so I am qualified to make decisions about international relations. I answered heck I can see space from my backyard but that doesn’t make me an astronaut. In today’s competitive market place it is important to really look at who is endorsing you. Yes endorsements are a major part of building your following however the wrong endorsement can hurt you more than help you so look at who is endorsing you. When selecting people to ask for endorsements make sure you do your due diligence and that they are respected among the public because one oh crap will ruin 1000 at a boys. Make sure when you select someone to endorse you that they have nothing that will be a detriment to you on their record. When getting someone to endorse you make sure people know them, like them, and trust them. As an entrepreneur or non-profit leader it is important to get endorsements from those who will increase your likability and trust factor. When you use endorsements or testimonials in your advertising make sure that you vetted the person completely before using what they said because in today’s marketing world nothing ever goes away.
Today it is important to realize that everything you do becomes part of a digital footprint and people can take something your endorser said years ago and use it against your business. When getting endorsements do your best to use people who have a good reliable reputation as being trustworthy. Make sure when you are posting endorsements that they are real and believable. With today’s digital marketing what your endorser posts reflects back to you so make sure you check what your endorser is posting so that it positively impacts your business. Also remember with un-monitored sites like yelp and other review sites that a negative comment can adversely affect your business so be careful in all you do because that one negative review can hurt you and counter act the 100 positive reviews you have. People are more apt to share a negative than a positive and that is just how our society is thus it is important to see who is endorsing you.
If you choose to use celebrity endorsements make sure that they really utilize your product or services. Many people will go to an event and ave their photo with a celebrity and say here is so and so with me supporting my services when all they did was take a picture with the celebrity. People will see right through this and then your credibility is shot.
When looking for endorsements make sure the person you choose has credibility. Many times I watch commercials and I think how much did they pay that person to say nice things about the product or service that they are endorsing. Make sure that you get as many unsolicited positive endorsements from people who are known, liked, and trusted. Ask yourself who is endorsing me and how are they effecting my business.
