Advertisement Ideas: I Like It On Top!!!

Advertisement Ideas: I Like It In Top!!!

I have always believed that it is important to be proactive in all you do and to be on top of events that can positively impact your business. If you are to get to the top in your chosen field you must stay up with the current events that affect that field. As the regular readers of this blog know I work with Celebrity Sports, The Ultimate Gift Store, located at 1825 N. Pine Island Road in Plantation, FL. We sell sports and non-sports memorabilia. We rely heavily on walk in traffic and our Facebook promotions to make sales. Each day I look for something industry related that we can capitalize on so as to create a buzz about the store and drive traffic. Today Peyton Manning is announcing his retirement thus I took pictures of some of The Peyton Manning Memorabilia and began to post it on our Facebook Page and on my personal Facebook Page. I am working on convincing the manager and owner to put up a website as I was very surprised that it today’s market where more and more people are going to the internet to look for goods and services that they did not have one. In order to get to the top in your industry and get a nice piece of the monetary pie you must keep up with technology. If you are to reach your desired target audience and be on the top you must be ahead of everyone else and do things that are unique and different. If you are going to drive business to you it is imperative to have innovative advertisement ideas and promote them. I had come up with an idea to put 50 balloons around the store and when some spent at least $25 have them pick a balloon to pop and inside would be some type of award such as a 10% discount or a FREE Wax Pack. I suggested we put out fliers in the community, send out emails, and promote this concept. I was told no we don’t have customers and nothing is working by my manager. I have always believed that to be the best you must stay a step ahead of everyone else and say yes to new innovative marketing ideas. If you are going to be on top you must have a vision and a strategy to get to the top.

If you create traffic you will have a chance to be of service and value to those who walk through your doors and as a result you have it all and be on top in your industry. In delivering outstanding customer service and understanding what value you deliver you will see your sales increase. I have this method I greet the customer with in 10 seconds of them entering the store, I ask questions, I show them some items and then I allow the to look around. In doing this I have been successful in every retail position that I have ever held. When I first started working retail I worked for The Oaktree Men’s Clothing Store and within 3 weeks I became the top sales person in the country. I was asked how I did this by the regional manager. My answer was I set goals and I took action to exceed those goals, one way to make sure I interacted with every customer and gave them a great shopping experience. As I continued to do this word got around that Jonathan at Oaktree is the man to see if you need men’s clothing. I left Oaktree and went to work for Merle Harmon’s Fan Fair, which specialized in sports apparel and collectibles. I took the store from a $400 a day store to a $2500 a day store. I was asked how and I simply said I went out and told people about the store and invited them to shop. When they came to shop again I made sure they had a good experience. The key to being on top is to make sure you are sharing your business with others and insuring that they have a good experience. Continue reading Advertisement Ideas: I Like It On Top!!!

Advertisement Ideas: From Conception To Inception!!!!

Advertisement Ideas: From Conception To Inception!!!

Advertising, marketing, public relations, and media relations is much like the cycle of having a child. The child is conceived and grows in the womb and then is delivered into the world. A good marketing, advertising, public relations, or media relations program takes on much of the same process as the idea is conceived and developed then presented then brought out into the world. The key is to be able to go from conception to inception so as t strengthen your brand and create brand awareness. In creating brand awareness much like in creating a baby it takes time for the idea to incubate and develop. Once the idea is put out into the world much like the new-born baby it must be nurtured and guided so that it begins to mature and thus deliver the message that you intend it to deliver. As a baby grows and begins to talk it communicates exactly what it wants. Your advertising, marketing, public relations, and media relations program should do the same.

Advertisement Ideas: From Conception To Inception Consistency Is The Key!!!

In August on 2013 I launched a TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. The key to the success of the show has been that I have stayed consistent from the inception point until the inception point. There have been a few tweaks along the way as the original intro was changed to reflect the message of the show and that is to be an information source while also being entertaining for the viewers. I have interviewed many guests and have several shows available on demand at www.wrpbitv.com. The show launched with an initial viewers ship of 38,000 and today reaches over 50,000 in 145 countries. In being consistent with my approach I have been able to secure guests. In being consistent in the promotional process I have been able to utilize social media such as Facebook, LinkedIn, and Twitter to grow an audience. Having the show information on my business cards has helped to build an audience. After inception adjustment and changes will be made, however if your message is consistent you will continue to have excellent brand recognition and awareness. Continue reading Advertisement Ideas: From Conception To Inception!!!!

Advertisement Ideas: Going The Extra Mile!!!!

Advertisement Ideas: Going The Extra Mile!!!

Last night (2/23/14) on my way home after Announcing The Palm Beach Pelicans Basketball Game I had my right rear tire blow out. I didn’t have any numbers for a tow truck service but I quickly Googled local towing services Boca Raton. I called Westway Towing and they were very nice but had no one available to come help put on the spare but suggested I call The State Farm Road Ranger and I did. The Road Ranger came out and put on the spare tire and helped me put everything back into my trunk. I gave him a tip and I went on my way. I made it home safely and today (3/24/14) I went to Gold Coast Tire and Auto Centers in Tamarac, FL. The staff there were great and they actually came in under their initial quote. As I reflected on the situation I began to think how going the extra mile and being of value and service to everyone who calls or comes into your business is an integral part of the advertising process. Though I no longer have State Farm as my car insurance carrier it was nice to see that they had this Road Ranger Service. In having this service they created good will and showed that advertising in the proper market place pays off. Think about it I now have a good feeling about State Farm and have a number to call if I experience another blow out. Westway receives a big JDOGG Shout Out here on this blog and as a result has some positive public relations. Gold Coast Tire and Auto Centers has now earned my business and will receive good positive recommendations from me as a result. When you are doing business and considering advertising keep in mind the importance of going the extra mile.

When looking at this sign think about ways you can help your clients/customers and promote that in your advertising. Seek charitable alliances that are synergistic with your business. Show compassion to all that call or come into your place of business or interact with you. If you search for what truly puts you above everyone else and promote it accordingly you will start to see an increase in brand awareness and revenue. People like to do business with those they know, like, and trust. Through an effective advertising program you can show your already existing customers/clients why they should continue to use your products or services while at the same time attracting new customers. Think about what problem you solve and then go the extra mile to solve it. Continue reading Advertisement Ideas: Going The Extra Mile!!!!

Advertisement Ideas: WTH ARE YOU THINKING???

Advertisement Ideas: WTH ARE YOU THINKING?

Today’s blog entry was inspired by a not so nice encounter I had with an ING Representative last week at The Joe DiMaggio Children’s Hospital Baby Love and Family Expo. Most of you who read this blog on a regular basis know that I always make an effort to be of value and service to all I come in contact with. On Saturday 8/10/13 I traveled to The Broward Convention Center for The Joe DiMaggio Children’s Hospital Baby Love and Family Expo to represent my Internet TV Show, The Anything Bucket, which airs on Wednesday at 8:00 PM EDT on www.wrpbitv.com. I was going booth to booth introducing myself and obtaining business cards as I have an awesome opportunity to help business people to maximize their message and increase their brand awareness and potentially increase their revenue. As I was standing next to The ING Booth a family was walking by with young kids and I said hello do you have your college planning taking care of see this gentleman from ING. What occurred next was totally unexpected, the gentleman instead of thanking me got real pompous and arrogant saying he didn’t need my help. He then proceeded to tell me that he ran The ING in Boca Raton, FL. To which I stated you know Ralph Waldo Emerson said ” Nothing Great Was Ever Accomplished Without Enthusiasm.” His reply again was you don’t understand I run The ING Office in Boca Raton. To which I said can you say arrogant and then wished him Namaste and walked away. As I walked away I began to ask what the heck was this guy thinking? His arrogance and pompous attitude cost him the opportunity to have me not only as a client but as an advocate for his business. In today’s marketplace it is imperative to understand that one day someone may be sharing a service with you but on another day they can be using your service. Think about it what would 6 minutes on an Internet TV Show with over 50,000 viewers mean to you with 77% being in the local market, in this case Broward and Palm Beach County. I really felt like telling The ING Guy to go pound sand, however that would not have been to right way to handle him. The lesson here is to realize that everyone you come in contact with can be of service and value to you. Continue reading Advertisement Ideas: WTH ARE YOU THINKING???

Advertisement Ideas: Zig Ziglar and Goethe Inspire Greatness

The other day I was sitting in my clubhouse and a young man who was servicing the machines asked me what I did and I help people to Jump Start Their PR and Maximize Their Message with proven Marketing Strategies. He proceeded to tell me about a Limousine Service that he and his partner were starting. He asked if I can be of help and I said I get $100 for an hour consultation and help you develop a marketing plan. He stated he would check with his partner and what did the $100 get them. I again stated I help with a marketing plan. I asked him what his target audience was and he said he didn’t know. My reaction is always the same to that answer how are you going to attract clients if you don’t know who your clients are going to be?

RULE #1 When starting your business Know Your Target Audience

Advertisement Ideas: Richard Branson’s Rules For Achieving Greatness

Each time I see this from Richard Branson I think wouldn’t it be great if everyone associated with a service oriented business adhered to these ideals.

Advertisement Ideas: Being Great In All You Do!!!

As a business owner it is important to instill the concept and be perceived as being a hard working dedicated to being of service and value and achieving greatness in all that you do. The key is to be consistent in all you do from your public relations, to marketing, to customer service, to advertising. Ways to be great in all you do:

1: Public Relations- Let your target audience know who you are, what you do and why they should do business with you.

2: Marketing – Have a strong and consistent message that is easily associated with your business

3: Customer Service – Value everyone who ever comes into or calls your business. Build relationships as people will forget what you said or did but they will remember how you made them feel.

4: Advertising – Place ads in places that will reach your target audience.

It all comes back to knowing who you want to do business with and formulating ways to reach those people. If you do not know who you want to attract you will spend countless hours and money to no avail and wonder why you are not achieving the success you want to achieve.For example your target audience is moms aged 25-54, earning over $150,000 + annually youa re not going to market in Men’s Journal you are going to check out a website like www.labonitakidz.com. There are many ways to reach your target audience once you define it.

For example one of my target audiences is local amateur and professional sports teams as I do public address announcing so I make a list of local schools who play competitive sports and call the athletic director to set up a meeting to discuss using my services as an announcer. I also search and look for new teams that may be coming into the area. I did this when I heard about The Miami Spice of The Bikini Basketball Association, www.spicemiami.com, and I connected with them and in 2013 I will be their voice for their home games..

RULE #2: Reach Your Target Audience

If you seek assistance in defining your target audience and ways to reach them book a session with me by calling 954-254-8227.