Advertisement Ideas: Get Digital With It!!!

Long before people began to speak about leaving a digital footprint I was doing just that as I believe it is important to record everything so you can have content to show off and thus strengthen your brand while also increasing your revenue. This video was done 6 years ago as part of a mastermind group, Tuesdays With Barbara. I made it a point to do interviews with as many people from this group as possible to illustrate how powerful video is and to also show that you can start with just a cell phone and work up to doing professional fully edited videos. The time is now for you to get digital with it. If you are say you are not ready for that or you can not afford that you will find yourself behind those in your industry who are using video content to build their brand and increase their revenue.
I hosted a TV Show on www.wrpbitv.com, The Anything Bucket, and I explained to potential guests how important it was to come on the show and purchase their clip. Those that came on and purchased their clip and utilized the clip as I demonstrated to them how to maximize their message did very well. I was amazed by how many people said no to being interviewed or buying their clip. Many of the people who came in didn’t understand the concept of multiple impressions and took advantage of the free interview only to be disappointed with the results. I explained that a 1 time airing to 50,000 people would not give them the results they were looking for that they really needed to purchase the clip and share it across social media platforms and on their website and even email it to potential clients. Those that followed this formula did well while those who did not continue to wonder why their business is slow. Continue reading Advertisement Ideas: Get Digital With It!!!

Advertisement Ideas: How To Choose The Proper Platform?

As a marketing consultant with many years of media relations and public relations experience I am asked by clients on many occasions JDOGG what platform is right for me to use to maximize my message? In today’s advertising landscape there are many choices to make and it can be quite overwhelming to business people when seeking ways to maximize their message. Navigating this landscape can be difficult especially if you do not have a marketing, media relations, or public relations strategy. As the host of The TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT I have interviewed many business people and have found that many of them need assistance in utilizing proper platforms to maximize their message so as to create brand awareness and cultivate new clients/customers while also retaining existing clients/customers. I give all of my guests an opportunity to purchase the clip of their appearance on my show to use as a marketing tool to build credibility and edification in the market place and many turn this opportunity down. I often ask them what platforms they are using to promote their business. I get the reply I use social media. I ask them what other platforms and they look at me with a blank stare and then say I only use social media. Social Media like Twitter, Facebook, LinkedIn, and Instagram are good however including other platforms like YouTube, networking events, print media, special events, and electronic media will aid in your quest to maximize your message.

I had an opportunity to interview Jaynie Smith about success in business and she purchased her clip and she put it on YouTube and it has 87 views this is in addition to the initial 50,000 viewers who saw her interview on www.wrpbitv.com. She has also used this on her website. The key is to find platforms that work for you and to ask questions as to where your clients and potential clients are and what they are seeking.

Advertisement Ideas: The Steps To make The Proper Platform Choice!!!

Just because one platform that you learned about at a seminar worked for the presenter doesn’t mean it will work for you so do your research. Ask questions as to who the platform reaches then see if they are in your target audience, how many times your company will be seen, how large the reach is, how frequent does your message appear. The key is to peel back the onion and see what platform works for you. Continue reading Advertisement Ideas: How To Choose The Proper Platform?

Advertisement Ideas: Be Aware And Take Action!!!

Tomorrow, 5/21/2015, is Red Nose Day? You may be asking what this have to do with being aware and taking action? The answer is that it is one of the many days on a calendar that will go unnoticed by the majority of people however those that are familiar with it will capitalize by going to Walgreens and getting a red nose and wearing it out in public to draw attention to themselves and thus engage people. M&M’s is a sponsor as well and will be donation $1 every time #MAKEMLAUGH is used in social media. As someone who is always marketing myself and my services I am using Red Nose Day to further my purpose to help other people excel as I have made a video which is on YouTube that I am sharing across social media platforms. I have taken a selfie of me wearing the red nose and put it upon my Twitter and Facebook Pages. Some have said people may not take you serious because of that picture. My reply is that may be true but those meant to do business with me will see that I am real and authentic and thus want to do business with me. The idea is to be aware of opportunities that are available to you promote your business and build awareness while also driving traffic and increasing revenue.

Imagine you purchase bags of m&m’s and then sell them in your office and donate the money to RED NOSE DAY and publicize this through videos, social media, and press releases showing that you are an entrepreneur with heart who serves the community. Maybe you are a life coach and you choose to donate a portion of every session booked in May to RED NOSE DAY and you promote this across all your marketing platforms. The idea is to leverage RED NOSE DAY so that it helps you strengthen your customer base while increasing your revenue. People like to do business with those they perceive as being charitable and heart centered.

You can do what a local realtor, Ron Contronio, did and buy a couple of cases and organize a watch party to watch The RED NOSE DAY Special on NBC thus creating a fun way to network and help worthwhile causes. When visiting www.rednoseday.org one will see the various charities that are being supported. You could take these logos and make fliers to give out to your customers/clients to support RED NOSE DAY. You could make posters that say We Support RED NOSE DAY. Then in all your marketing material show that you support RED NOSE DAY. Leveraging support for RED NOSE DAY can increase traffic to your business and thus increase revenue.

NBC has incorporated RED NOSE DAY into several of their most popular shows like The Voice showing how important integration marketing is to the success of a business.

RED NOSE DAY is just one of several activities that you can be involved with to bring awareness to your business and thus increase your revenue. Every community now a days has a website where events are listed. Look for the events that resonate with you and fit into your marketing plan. The key is to be aware and to take action so that you are always on the top of the mind of your target audience so that when it comes time to utilize your products and services they think of you first.

Advertisement Ideas: Be Aware And take Action: A Success Story!!!

Regular visitors to this blog know my passion for helping those touched by Cancer. I recently was made aware of several food truck round ups in my area and I went to a couple to solicit donations for Relay For Life. I did very well and was able to use my service with Relay For Life as a lead into to book guest for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. By taking action and capitalizing on events like these I have been able to help a worthy cause and promote myself. As a result more and more people know who I am and are more apt to do business with me. Remember people will do business with those they know, like, and trust. When someone feels good about you they will be comfortable in giving you business or recommending you to others for business.

By getting involved in the community and being aware and taking action you may be recognized with a community service award like I was and given a great platform to promote yourself. Stay Positive!!!

Advertisement Ideas: How To Use Social Media Effectively!!!!

Advertisement Ideas: How To Use Social Media Effectively!!!

Are you on Facebook and are you using it effectively? This is a question I ask all that I work with as many are just posting and spinning their wheels going in circles. The fact is that your post could be great and very engaging but only 20% of your friends are going to see it. The question is how do you combat this? The answer use the events pages and send invites, direct message those that you want to receive your message, tag as many people in posts as you can.

Advertisement Ideas: A Social Media Success Story!!!

If you are an avid reader of this blog you know that I am passionate about my involvement with Relay For Life. I have tried all types of fundraising and doing general posts on Facebook to no avail. Today (5/21/2014) I decided to use a different approach and I went on my page and began to click on my friends and sent them this message:

I hope this email finds you having a great and prosperous day. I was hoping you could help me with an endeavor I have undertaken to create a world with less cancer and more birthdays. In 16 days I will be participating in and emceeing The American Cancer Society Relay For Life of West Boca Raton. I am walking in memory of my mother, Judith Miller, who GOD called home on July 5, 2012. She passed due to complications of a major heart attack while battling non-operable metastatic lung cancer. Over the years I have lost many friends and relatives to cancer and thus my way to honor them is to collect donations to support research, education, advocacy, and services. I have set up a page at http://main.acsevents.org/goto/jdogg1 where people can make a secure tax-deductible credit card donation. 100% of the monies raised are given to The American Cancer Society to help finish the fight while assisting those affected by cancer. As of today I have raised $1666.32 and sit as The #1 fundraiser for this relay. I thank you for your support.

It worked as I went from $1662.32 raised to now raising $1797.00. That is a jump of $130.68 simply by using direct messaging. Now direct messaging all 2574 friends would take some time however if I choose to do 50 a day in the course of time I can reach those I desire to reach.

Advertisement Ideas: Using Other Social Media Outlets Effectively!!!!

Navigating the social media maze can become very arduous and time consuming thus it is important to pick the top 4 or 5 platforms that work for you. In social media these are things you should know.

Engage your audience make more about them and less about you.

Make sure your message is relevant, entertaining, and resonating. The key is to grab your audience, keep your audience, and leave the audience wanting more. If you can give your audience information that relates to your industry to help them in their buying decision that builds credibility and confidence in you and when they are ready to purchase they will come to you before they go to your competitors. If you are involved in a charity you want to have a story that rips at the heart strings so the audience is compelled to take action.

Knowing what you want the audience to do is a big part of using social media effectively. Do you want them to visit a website and give you an email address so you can send them more information. The idea is to have social media interactions lead to a conversion rate. As I stated in the example with Relay For Life if you can engage and directly engage the audience with a strong call to action you will meet with success. It is important to reach people at a cellular level so that they will support your business and your charitable endeavors. People will support those they know, like, and trust so it is important to utilize social media to establish these 3 elements. For example people know my dedication to Relay For Life and they see that across the social media platforms and they also see the articles that have been written about the event that I was responsible for and thus when they seek a publicity person they connect with me.

The biggest way to make social media work is to be real. People like to deal with those who they can relate to. Share stories of success and lessons learned. Ask others to share their stories. In creating a good social media profile and being consistent across all platforms you will effectively use social media. Stay Positive.