Advertisement Ideas: The Power Of Networking!!!

I have always taught my clients that it is important to get out in the community and network. I stress to them that they must find the networking groups that are most effective and that are creating revenue for their business. I also stress that it is not about selling it is about relationship building because people do business with people they know, like, and trust. I often recommend that my clients seek speaking opportunities at these networking events and a table to promote their business so as to engage the attendees. On June 8, 2015 I had the opportunity to attend and present at The Florida Women’s Business Center Small Business Conference about the importance of leaving a digital footprint. It was great event and during my presentation I was able to have the audience make a video of me as I was showing them how easy it is to make a digital footprint.I also made it a point to mention www.flwbc.com in the video so as to give them something viable to use across their social media and marketing platforms. I was able to engage the audience and as a result I set up 4 appointments for interviews that will be taped and then aired as part of my TV Show, The Anything Bucket, which airs on www.wrpbitv.com at 6:30 PM EDT on Tuesday. When I arrived at The WRPBiTV Studios on June 9, 2015 I had a plan to follow-up with those that I met at The FLWBC Networking Event and I sent out an email. As a result I booked 2 more appointments for interviews.

The key to making your networking activities is to have a plan and to follow your plan. It is also important to pick a lane and decide what you are their to promote as you may have many services that you offer but trying to speak about each one is difficult so choose what you want to accomplish and plan accordingly. On Monday June 8, 2015 my objective was to get people to know about WRPBiTV and how I create a digital footprint for them helping them to maximize their message. When you are focused on one aspect of what you do it leads to stronger brand awareness and creates a buzz for potential clients to ask more questions. As I booked the appointments I began to ask about the people’s business so that I could formulate an effective interview that would be beneficial to them in their quest to share their business and increase their awareness while generating more income. In networking properly you will find yourself making solid connections and building relationships that will enhance your business. Remember it is not about knowing just the person you meet it is about knowing who the person you are meeting knows. In many cases the best thing you can do to use the power of networking is to have a 30 second intro that explains how you are of value and service to others. For example I am Jonathan JDOGG Lederman, The Positive Broadcaster. I help businesses to maximize their message through a TV Program and other platforms. In keeping things short and to the point you will find yourself cultivating more business and closing more deals.

Many times you do not need a formal setting to network many times simply by having your business cards, a copy of your book, your mix tape, or a brochure with you when you are out and about you can be prepared to network. I have often sat at my local Starbucks and simply listened to those around me and when I heard something that related to what I do I would go over and introduce myself, now I have an advantage because I host a TV Show and most business people want to be on TV, so my intro peaks their interest. I also am not afraid to speak to the people in line with me at the bank, the grocery store, or anywhere else. The key is to make it a point to get out in the community and meet people and as a result you cultivate business. It also helps that I am a wealth of knowledge when it comes to business and can come up with ideas that many have not thought of yet. The idea is to simply share as you never know who might become your client or recommend someone for you. I recommend that you do your best to meet 3 -5 new people daily and then find a way to be of service and value. After you meet the people make it a point to follow-up. Namaste!!!

Advertisement Ideas: How To Choose The Proper Platform?

As a marketing consultant with many years of media relations and public relations experience I am asked by clients on many occasions JDOGG what platform is right for me to use to maximize my message? In today’s advertising landscape there are many choices to make and it can be quite overwhelming to business people when seeking ways to maximize their message. Navigating this landscape can be difficult especially if you do not have a marketing, media relations, or public relations strategy. As the host of The TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT I have interviewed many business people and have found that many of them need assistance in utilizing proper platforms to maximize their message so as to create brand awareness and cultivate new clients/customers while also retaining existing clients/customers. I give all of my guests an opportunity to purchase the clip of their appearance on my show to use as a marketing tool to build credibility and edification in the market place and many turn this opportunity down. I often ask them what platforms they are using to promote their business. I get the reply I use social media. I ask them what other platforms and they look at me with a blank stare and then say I only use social media. Social Media like Twitter, Facebook, LinkedIn, and Instagram are good however including other platforms like YouTube, networking events, print media, special events, and electronic media will aid in your quest to maximize your message.

I had an opportunity to interview Jaynie Smith about success in business and she purchased her clip and she put it on YouTube and it has 87 views this is in addition to the initial 50,000 viewers who saw her interview on www.wrpbitv.com. She has also used this on her website. The key is to find platforms that work for you and to ask questions as to where your clients and potential clients are and what they are seeking.

Advertisement Ideas: The Steps To make The Proper Platform Choice!!!

Just because one platform that you learned about at a seminar worked for the presenter doesn’t mean it will work for you so do your research. Ask questions as to who the platform reaches then see if they are in your target audience, how many times your company will be seen, how large the reach is, how frequent does your message appear. The key is to peel back the onion and see what platform works for you. Continue reading Advertisement Ideas: How To Choose The Proper Platform?

Advertisement Ideas: Let’s Get Social!!!

I had the pleasure of interviewing Gaspare Marturano on my Blog Talk Radio Show, Get Motivated With Jonathan JDOGG Lederman, which is currently on hiatus and we spoke about the importance of being social not only on-line but off-line. As the interview ended I began to think how many people are missing out on opportunities because they are not interacting with others? I then thought how many are stuck because they are not open to receive? I further thought how many people are not expanding and growing because they are not taking action? I have come to the realization that in our lifetime we will encounter action takers or excuse makers. The question is which category will you fall into?

Years ago AT&T implemented a campaign with the slogan of reach out and touch someone. This slogan still resonates in business today because it is imperative to reach people with your message. Social Media Advertising is great however nothing beats the personal interaction of being able to look someone face to face and showing them how you can be of service and value to them.One great way to reach out and touch people is to get booked to speak at Chamber of Commerce Events, Rotary Clubs, Kiwanis Clubs, Jaycees and other community events where you can deliver a message that will build your brand and put you on the top of the mind of the audience so that when they seek products and services in your industry that they call you first. Continue reading Advertisement Ideas: Let’s Get Social!!!

Advertisement Ideas: From Conception To Inception!!!!

Advertisement Ideas: From Conception To Inception!!!

Advertising, marketing, public relations, and media relations is much like the cycle of having a child. The child is conceived and grows in the womb and then is delivered into the world. A good marketing, advertising, public relations, or media relations program takes on much of the same process as the idea is conceived and developed then presented then brought out into the world. The key is to be able to go from conception to inception so as t strengthen your brand and create brand awareness. In creating brand awareness much like in creating a baby it takes time for the idea to incubate and develop. Once the idea is put out into the world much like the new-born baby it must be nurtured and guided so that it begins to mature and thus deliver the message that you intend it to deliver. As a baby grows and begins to talk it communicates exactly what it wants. Your advertising, marketing, public relations, and media relations program should do the same.

Advertisement Ideas: From Conception To Inception Consistency Is The Key!!!

In August on 2013 I launched a TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. The key to the success of the show has been that I have stayed consistent from the inception point until the inception point. There have been a few tweaks along the way as the original intro was changed to reflect the message of the show and that is to be an information source while also being entertaining for the viewers. I have interviewed many guests and have several shows available on demand at www.wrpbitv.com. The show launched with an initial viewers ship of 38,000 and today reaches over 50,000 in 145 countries. In being consistent with my approach I have been able to secure guests. In being consistent in the promotional process I have been able to utilize social media such as Facebook, LinkedIn, and Twitter to grow an audience. Having the show information on my business cards has helped to build an audience. After inception adjustment and changes will be made, however if your message is consistent you will continue to have excellent brand recognition and awareness. Continue reading Advertisement Ideas: From Conception To Inception!!!!

Advertisement Ideas: Why Do Internet TV??

Advertisement Ideas: Why Do Internet TV?

When you visit www.wrpbitv.com you see this photo as I am The Host of The Anything Bucket, which airs at 8:00 PM EST on Wednesday. A question that I am asked now as a host is why do Internet TV? The answer is quite easy because of the trend that more and more people are looking for alternatives to terrestrial TV and turning to the Internet as a source for their entertainment. This year an Internet TV Show, House Of Cards, has been nominated in 9 categories for The Emmy’s showing that this medium is a great way to help you to maximize your message. My show launched to an audience of 48,000 on August 7, 2013 with 77% being in my immediate market of Broward and Palm Beach County. Continue reading Advertisement Ideas: Why Do Internet TV??