Advertisement Ideas: Get Loud!!!

 

As you sit down to plan out your marketing strategy you can take a lesson from Jennifer Lopez and get loud. It is often said that the squeakiest wheel gets the grease well in advertising and marketing it is often the company that makes the most noise that gets the clients/customers. In a day and age where everyone is looking for ways to differentiate themselves from their competition it is important to focus on letting the end-user know the benefits of your product or service so you are heard over the competition. This could mean doing business in a public place like a Panera Bread, which is what I did last night (4/16/2015) as I ran the committee meeting for The American Cancer Society Relay For Life of West Boca Raton. After the meeting I was making a call about Relay For Life and a patron over heard the call and  came over and made a $5 donation which opened the door for me to share with her what I was doing with Relay for Life and to give her my business card. By being a bit loud I drew attention to myself and made a new contact. In being outgoing and a bit loud you just may meet the contact who can help you to exceed your goals. Getting loud can mean putting out a bigger print advertisement in targeted publications that reach your desired target audience. In many cases sending a media release to these publications about what you are doing in the community and any new developments in the business will garner you a FREE article which if put on your website and included in your social media will give you credibility and edification in the market place.

Advertisement Ideas: More Ways To Get Loud!!!

One of the best lessons I learned about promotions was from KISS who encouraged us to shout it out loud!!! In a marketplace that is full of noise you must shout your message at times just to get noticed. The end-user for your product or service is being bombarded by advertising campaigns and have become numb to most forms of advertising. As a result to gain a competitive edge in the market place you must get loud. You must also be places where your competition is not. Continue reading Advertisement Ideas: Get Loud!!!