Advertisement Ideas: How To Leverage Your Marketing!!!!

Advertisement Ideas: How To Leverage Your Marketing!

In the last few years the way we market and do business has changed rapidly. May businesses are still behind the times and left questioning how do I leverage my marketing? The answer is to first have a marketing program that is strategic and effective. In 2010 I approached Skyline Chili Proprietors Tony and Jenny about being part of The American Cancer Society Relay For Life of Sunrise, FL. What was going to be a one night promotions turned into a once a month promotion for 7 months. Each fundraiser was put onto the special banner made for the event. When The Relay was held in 2011 the donation was close to $5,000. I promoted the fundraiser and the local Sunrise Forum had an article on The Front page about Relay For Life, which mentioned Skyline Chili’s involvement. I also made a video that was put up on you tube at www.youtube.com/jdogglederman. I also mentioned Skyline Chili on my radio show. As a result of their sponsorship and how they leveraged the marketing they increased their brand awareness and also increased their revenue.

JDOGG Uses Community Service As A Public Relations Tool

Since I was young I have always found ways to help businesses to leverage their marketing and how community involvement can be a key public relations tool. When I do an event I always seek businesses to support the effort and I have found those who truly understand the idea of leveraging their marketing will support the event. In March of 2012 I hosted The Spiritual Entrepreneurs Visionary Awards where donations were collected and given to The American Cancer Society to help fund a cancer camp for kids with cancer. I had Ken Esrig, Rev. Ernest Chu, Sarah Spiritual, Rev. Dr. Mia Merritt, and Angelika Christie as my speakers. I honored 50 community leaders for their outstanding service. Subway, Shawna’s Deserts, and others sponsored the event. This who used photos of the event in the marketing materials saw more brand recognition as their participation in the event gave them credibility. Continue reading Advertisement Ideas: How To Leverage Your Marketing!!!!

Advertisement Ideas: Frequency And Consistency Are The Keys To Success!!!

Advertisement Ideas: Frequency And Consistency Are The Keys To Success!!!!

In marketing and advertising one of the keys for a successful campaign is consistency. Ask yourself am I being consistent with my message? Am I using the same logo with a consistent brand message or tag line? Am I sharing a message that is memorable that will put me on the top of the mind of my target audience? In being consistent with your message you create a brand awareness so that when someone is ready to utilize your product or service they call you instead of your competitor. Ask yourself do I consistently advertise or market myself and my services or do I do it on occasion? The key is to continually be out in the marketplace so that when someone is seeking your product or services they see you and are compelled to do business with you.

How many times a day do you market your product or services? The more times people see you the greater the chance you have to capture them as customers/clients. When I sold advertising for Forum Publishing Group I would hear I advertised once and it didn’t work. I felt like say NO S***, what did you expect a miracle after one advertisement? I have come to the conclusion that many entrepreneurs and marketing executives just do not get it when it comes to advertising and marketing? Many think oh I’ll place an advertisement one time and people will respond. My answer survey says XXX as it is proven that the consumer needs to see an ad 6-8 times before they respond unless they are in the buying cycle at that time. It is very rare when a one time ad gets a response, however there are exceptions to every belief. The key is the more you put yourself out there the more chances you have to capture your audience and thus turn the ads into sales. Continue reading Advertisement Ideas: Frequency And Consistency Are The Keys To Success!!!

Advertisement Ideas: How To Build A Strong Brand!!!!

Advertisement Ideas: How To Build A Strong Brand!!!

You will notice most of these brands and think but I don’t have their budget. It is time you change that to I have enough money set aside to build a strong brand and become a leader in my industry. If you look at the history of these companies and how they built a recognizable brand you will notice a few things they all share. What they share is necessary in building your brand:

1: They had a plan of action and followed that plan tweaking it along the way.

2: They created a culture that related & resonated to their desired target audience.

3: They understood that not everyone was going to use their products or services so they went after the niche that they wanted through effective research and marketing.

4: They created tag lines that were easy to remember and illustrated who they were and what they did.

5: Over time they changed campaigns but maintained their message.

6: They were consistent with the use of their logos.

7: They allocated money and personnel to promote their brand message.

8: They aligned themselves with causes that were synergistic to their brand message.

9: They continually put themselves in front of their desired target audience.

10: They became top of the mind in their industry.

We all recognize these brands and we can tell you what they all produce. They did not become strong recognizable brands over night. They all researched what their brand message was going to be, what they would stand for, and how they would project that to those seeking their products and services. They created an advertising campaign and make positive advertising choices that used a variety of tracking methods to measure the effectiveness. They created a buzz and when one buzz wore off they worked at creating another buzz. I know what you are thinking, JDOGG but they are all large corporations, I am a small business with limited resources. HELLO, TIME TO CHANGE YOUR THINKING!!!!! You are as large as you choose to be. You may not have the large marketing staff, however you have ideas to implement that can help build a strong brand. You have many resources that are available to you that you may not have thought of like The Small Business Administration, others in your industry, or SCORE. I suggest you look at the case studies of what these companies did and see how you can gleam and implement this information. In many cases it is not a matter of money it is a matter of innovation and implementation. Continue reading Advertisement Ideas: How To Build A Strong Brand!!!!