Advertisement Ideas: Brother Can You Spare A Dime?

Advertisement Ideas: Brother Can You Spare A Dime!!!

Years ago I initiated a fundraising campaign, Brother Can You Spare a Dime, the idea was to ask everyone I came in contact with for a dime that would be used to take underprivileged children on a holiday shopping spree. As I introduced the program I made up donation jars with that slogan and placed them in many businesses. Every business that participated in the program was recognized in all the marketing materials for The Spreading The Joy Program run by The Coral Springs Jaycees, which provided a holiday shopping spree to underprivileged children. The donation jars were one part of the fundraising process we also solicited businesses to sponsor children and they received much publicity. The Jaycees also set up collection days in front of high trafficked retail stores publicizing those stores. As a result of businesses supporting this effort the businesses received publicity which put them on top of the consumers mind.

Charitable giving should be an integral part of your marketing strategy. When you include your charitable giving in your advertising you show that you care about the community you increase the chance to procure new customers and retain existing customers as people like to do business with those they perceive to be giving back to the community. In every business where I have had a management position or was the owner I always stressed the importance of charitable giving and how to leverage it to build a brand and increase cash flow. As a result I always saw an increase in business after I publicized my community involvement.

Advertisement Ideas: Brother Can You Spare A Dime!!! Success Stories!!!

I announce for The South Florida Gold and they have helped several charities with donations at their games including Veteran’s Outreach, Homeless Shelters, Nature Centers, and The American Cancer Society. As a result of charitable giving and sparing several dimes The South Florida Gold has donated over $2000 to charitable causes and continue to strengthen their fan base by strengthening the community. Continue reading Advertisement Ideas: Brother Can You Spare A Dime?

Advertisement Ideas: You Have An Attitude Problem

Everyone is so quick to judge and say hey you have an attitude problem that they are missing out on opportunities to make a positive difference in their personal and professional life. I was exploring the attitudes of those in business that I perceive to be successful and I have found that they are positive, non-judgmental, and are open to receive. I believe that many times an entrepreneur who blames the economy or other factors and doesn’t look for the opportunities as they are being presented and puts up excuses and blockages often finds themself in a heap of trouble. I have seen many entrepreneurs in the last year struggle not for anything else but because of their attitude.One entrpreneur was complaining and bad mouthing his competition and I began to think if that is how he speaks about them how is he speaking about me, as a result I stopped doing business with that person and when I see that person it is a cordial hello and nothing else as his negativity is not something I choose to engage in. I have been told on several occasions by people you have an attitude problem and I say thank you for pointing that out. I have an attitude that in some case may rub someone the wrong way as I am extremely outgoing, I am overly confident, and I speak my mind for some they just don’t how to handle this for others appreciate it and applaud and celebrate it, which has led to my idea of Some Will, Some Won’t, Some Waiting, So What, Next. I have learned that I will not resonate with everyone, however those that I do resonate with will want to do business with me. To those that choose not to for whatever reason I say their loss. Continue reading Advertisement Ideas: You Have An Attitude Problem

Advertisement Ideas: Capitalizing on Current Events. I.E.Penn State

Advertisement Ideas: Capitalizing on Current Events

By now everyone knows of the scandal that rocked The Penn State Football Program. This morning the news conference announcing the sanctions was held and it created a buzz around the nation. The NCAA slammed Penn Statefor the Jerry Sandusky sex abuse scandal Monday with an unprecedented series of penalties, including a $60 million fine and the loss of all the school’s victories from 1998-2011, knocking Joe Paterno from his spot as major college football’s winningest coach.Other sanctions include a four-year ban on postseason games that will prevent Penn State from playing for the Big Ten title, the loss of 20 scholarships per year over four years and five years’ probation. The NCAA also said that any current or incoming football players are free to immediately transfer and compete at another school.

You may be asking yourself what does this have to do with me as a business owner? The answer probably not that much unless you have ties to Penn State or sell Penn State Merchandise, however it has a lot to do with you as it gives you chance to take a stand and increase your presence in your community by doing something that promotes helping children’s charities. Imagine if you placed a note in your advertising that stated in the wake of The Penn State Sex Scandal like many business people I have been alerted to the growing problem of child abuse in our country and will be donating 10% of all my sales or bookings to The Missing and Exploited Children’s Fund. Their website is www.missingkids.com.

Continue reading Advertisement Ideas: Capitalizing on Current Events. I.E.Penn State