Advertisement Ideas: How To Build A Strong Social Media Presence

I am asked all the time JDOGG why do I have to have a social media presence? My answer is because if you have a strong social media presence and those who like you or follow you know you and trust you you can monetize them not only for your business but for other endeavors as well. The next question is then how do I build a strong social media presence? The answer lies in the following process:

1: Know who you want to The adage I like to use is some will, some won’t, some waiting, so what, next. Not everyone is meant to be your client or to support your cause.

2: Create a Brand and A Tag Line that will reach the audience- For example I am known as Jonathan JDOGG Lederman, The Spiritual Emcee Maximizing Your Message, and people who I am looking to work with and help excel have come to know my logo and often state you’re the guy with the fired up microphone logo.

JDOGG Lederman has a consistent brand and message

JDOGG Connections Build A Presence on Social Media Platforms

3: Know what social media platforms you want to use and learn how to use them or find someone who you can use to do this for you. Continue reading

Advertisement Ideas: How Creative and Proactive Are You?

I always ask the question to my clients, How Creative and Proactive Are You? I ask this question as these two elements are very important to growing a business be a brick and mortar business or a home based business. Many time I find that the reason a business is slow is that the owner may lack the creativity needed to gain recognition and to build their brand. I also find that many business owners wait to react instead of planning and implementing programs that are proactive and thus keep them ahead of the competition.

A great example of being creative and proactive would be to capitalize on the latest Ralph Lauren Controversy of their outsourcing the manufacturing of the USA Team Uniforms to China and to promote that your products in your brick and mortar business are made in America. Many years ago there was a campaign Look For The Union Label that increased revenues and brand recognition for those that participated.

By looking for current issues and capitalizing on them you can increase your brand awareness and continue drive business. Another Example of creativity and proactivity is to capitalize on the upcoming election. Imagine running a campaign that gives a special rate on your products and services if someone presents their voter registration card to you. You could promote this in all of your ads, on your social media, and in your communications. Continue reading Advertisement Ideas: How Creative and Proactive Are You?