Walmart – Advertisement Ideas

Advertisement Ideas: Stop The Madness!!!

While American Citizens worried about this flag our government managed to fast track The Trans Pacific Partnership, which makes The North America Free Trade Agreement look tame. While Walmart banned the selling of this flag they didn’t stop importing goods from China. This is ironic for if you are going to stand against slavery and hatred but not stop using what is considered slave labor used to make the goods you are importing from China you are part of the problem and contributing to the madness. Now municipalities are taking down statues, renaming schools, and digging up graves in an attempt to rewrite history. So many of our American Citizens have become sheep and are being driven by the controversy of the day instead of looking at the real issues and understanding you can take down as many flags and statues but until you stop the madness brought on by the hate that is in some people’s hearts the real issues will not be resolved. It is time to stop the madness and stop majoring in the minor.

Another ironic twist is that while amazon and other e-commerce sites were busy banning The Confederate Battle Flag they were still selling Nazi Flags and Isis Flags. Heck a Walmart employee refused to make a Confederate Flag Decorated Cake but gladly made an ISIS Flag Cake, a great example of just how uneducated our workers in America truly are.

Now the question is how do we STOP THE MADNESS. The answer is simple educate the working population and train them so that they can be an asset to your business. The idea is to bring back a manufacturing and agricultural base to America and to eliminate the greed factor that is hurting our country. We must also eliminate the entitlement mentality and get back to the concept of hard work and being of service and value. If you have a talent you must find a way to utilize it and monetize it and to take action to build your personal brand so it attracts the people who you want to do business with so that you can thrive. How about you do a campaign that say we serve all people with our products and services. Instead of using the concept of I am (an insert nationality here) – American just start to say I am an American with a business designed to help my clients/customers who can benefit from my products and services. Then make it a point not to judge people when they come to your business. I have learned that we may not be able to attract everyone to our business but those that resonate with our message will choose to do business with us.

The best way to solve these issue sis to adopt Don Miguel Ruiz’s Four Agreements and do your best to adhere to them. The Four Agreements are….

If you can convey this is your advertising you will begin to create more brand awareness and recognition while also creating a buzz about your business and thus helping to stop the madness. The key is to create customer loyalty by being of service and value by enhancing the customer experience by looking at solutions for the real issues and making sure you become a problem solver.

The issues mentioned above affect us all because there will be current customers and potential customers that will not agree with the principles we stand for and may get offended so we must do our best to target customers who will resonate with our message. The nest way to stop the madness is to remember some will, some won’t, so what, some waiting, next. The greatest thing we can hope for is that our business will help to unify a community instead of divide the community. If we are truly going to stop the madness we must tackle the real issues and walk in our truth and thus have a message that is relevant and resonates with our desired target audience. It is time for you to become a problem solver and ask how are my opinions on these issues affecting my business.

By now you have heard of the couple who refused to bake a same sex wedding cake and how they have been sued and ordered to pay damages. My take is that this story only led to more madness. It is their right to refuse business from anyone and I am sure the couple ordering the cake could have found another bakery. This is another example of the media choosing to create madness and division. Personally of it were my company I would have made the cake taken great care of the couple as money on my pocket is better that in someone else’s pocket. The cake company owners stated it was against their moral values and that it went against the teachings of Jesus. Hello, wasn’t it Jesus who was teaching us to be kind to all people and not to sit in judgement. It is your right to refuse a customer and it is my right as a customer to go elsewhere. Again it is time to stop the madness.

Sometimes it is not about being right or wrong it is about doing the right thing so stop the madness.

Advertisement Ideas: Get Energized!!!

What is it that excites you? What really turns you on? I get excited when I can share with businesses opportunities to help them maximize their message. I get energized when I am able to help someone or a business to excel. I also get energized when someone or a business is interested in helping me with my mission to create a world with less cancer and more birthdays. I get really excited when I visit http://main.acsevents.org/goto/jdogg2 and see that someone has made a donation to help people touched by cancer through research, education, advocacy, and services. I get energized when I can use my GOD given talents to help people excel. In business it is important to be energized because when you are vibrating at a high positive energy level you attract the people that can help you build and grow your business. look at how you are approaching your day and monitor your thoughts through out the day and see where you are having success and where you are having challenges? Are you so worried about being right instead of doing the right thing that you are sucking energy out of your business and thus leaving money on the table.

If you are not enthusiastic about who yo are and what you do people will not support you be it a business endeavor or a charitable endeavor. Ask yourself how am I approaching the tasks in my business and in my professional life? The old adage of how you do anything is how you do everything is true. If you are angry because you have to work and you have to spend money on advertising this will reflect in your business and personal life and thus hurt your business. Instead of saying I have to advertise say I get to advertise and by advertising I am building my brand and thus increasing my cash flow over time. If you are passionate about what you are doing people will see that and be more apt to do business with you. Continue reading Advertisement Ideas: Get Energized!!!

Advertisement Ideas: Building Revenue Through Community Involvement!!!

Today I am at The Starbucks in Boca Raton on Federal Highway North of Glades Road picking up items to use in a fundraiser for The American Cancer Society Relay For Life of West Boca Raton. I normally do not come to this particular Starbucks however while I was here I ordered a Venti Caramel Frappuccino and a Bagel. I plan on doing another drink and snack. In giving me items to use in the fundraiser for Relay For Life they generated some revenue that they would not have had. Think about it how many others now go to their local Starbucks because of their support of Relay For Life. I gave them a shout out on my Facebook Page as well so they reach over 2700 people that they normally wouldn’t have reached. I mentioned them in this blog so they gain some positive exposure. Think about how your business could support an event like Relay For Life and use it as leverage to build brand awareness and increase your revenue. Sometimes it is when you give that you get the best form of advertising.

Walmart is a national corporate partner of Relay For Life and gains massive exposure by being on every track marker displayed at over 5000 Relay For Life events nationwide. The American Cancer Society Relay For Life of West Boca Raton is very fortunate to have a team from Walmart involve din our relay and they are doing outstanding with hosting events. You can see their progress at www.relayforlife.org/westbocaratonfl. As a result of them hosting events to raise funds for Relay For Life they have seen an increase in revenue because the volunteers have bought water and other drinks from the store. Many of the Relay For Life volunteers have also begun to do some of their grocery shopping at Walmart. You may be saying but I am not as large as Walmart and I can’t do what they do. The rebuttal to that is you can do something.

Davito’s Pizza is small Italian Pizza Restaurant in Boca Raton who stepped up ans sponsored a track marker for $100 for The American Cancer Society Relay For Life of West Boca Raton. As a result he has already gained me as a customer. For frequent readers of this blog you know my love for Pizza. If I go to Davito’s 2 times a month he will make his sponsorship money back just from me. He saw the value of being aligned with community project like Relay For Life and has even offered to do a fundraiser in August for Relay For Life. If you are a business and you are seeking ways to increase your revenue being involved with community events is a great way to gain brand recognition and increase your revenue. Continue reading Advertisement Ideas: Building Revenue Through Community Involvement!!!

Advertisement Ideas: CVS Re-Branding! Smart or Stupid?

Today, Corporate America is all a buzz about the recent name change for CVS and the decision to remove the tobacco products a month earlier than expected. This leads to the question of whether a name change is good or bad for business? If CVS is to be a totally health based store they need to remove more than tobacco products from their shelves. They will need to stop selling sugar laden drinks, candy bars, food high in sodium and any other items that are considered to be risk factors creating health issues. The CVS name has come to mean community, value, and service to the loyal customers it has garnered over the years. The change from using pharmacy to health should prove lucrative as the connotation of pharmacies in The United States has become a detriment as they are often viewed as evil corporations out for the big money grab. Depending on what other steps CVS takes in the re-branding process will determine whether this was a smart business move or a knee jerk stupid decision to satisfy shareholders. The removing of the tobacco products may prove to be advantageous in the long run as the staunch anti-smoking groups may be more inclined to shop at CVS.

CVS is not the first large chain store to remove tobacco products from their stores. A few years ago Walmart removed tobacco products from their shelves and have also added healthier food choices in their stores. As a result their earning have seen a trend upward. Though I only go to Walmart to fill prescriptions and check my blood pressure I have seen first hand the increase volume of people shopping there. How much of this can be attributed to the removal of tobacco products I do not know, however from the outside looking in it seems to have been effective. Continue reading Advertisement Ideas: CVS Re-Branding! Smart or Stupid?