Advertisement Ideas: Roll Up The Sleeves And Get To Work!!!

Advertisement Ideas: Roll Up The Sleeves And Get To Work!

In my business consultations I tell my clients all the time it is time to roll up the sleeves and get to work. I believe it doesn’t matter who the governor is, who your mayor and council people are, who you state senator is, who the president is because in the long run they have very little impact on your business. It is you who will determine your level of success. It is you who will find the right people to help with your marketing and media relations. It is you who will build your brand. The decisions will be yours as an entrepreneur. Sure you will delegate your responsibility but when it comes to the success of your business it lies with you and only you. If you choose not to advertise and your business slows down that decision is on you not your competition, not the economy, not your workers, and not any other outside influence. I speak to many entrepreneurs and I hear so many excuses that I say okay which are you going to be the excuse maker or the action taker? The key to have a successful flourishing business is to work on it everyday and make sure that you are creating brand awareness daily. Ask yourself how am I rolling up the sleeves and getting to work? What can I do differently?

In rolling up your sleeves and getting to work you will begin to reap many benefits like a buzz in the community, customer/client loyalty, and of course increased cash flow. I was out collecting donations recently after delivering my All You Have To Do Is Ask Presentation when I came across a jewelry store and the owner said I am not interested things are slow. Granted I look like a salesperson when dressed in a suit and tie but I am also a potential customer who can also refer people business. I said to the gentleman to bad as I could have brought you some people. He argued and said not in this economy I simply asked him when was the last time you called customers you haven’t seen in a while?His answer I don’t do that. I said okay maybe you should consider adding that to your mix instead of complaining, and I left. Think had he rolled up his sleeves and called 10 previous customers and asked for referrals he may have seen a jump in his business. When things are slow that is when you should be making personal contact with people and letting them know you are still here to serve them and asking them if they know 2 people who can benefit from you services. Remember that every encounter you have is a chance to build a stronger customer/client base and to enhance the customer/client experience. Continue reading Advertisement Ideas: Roll Up The Sleeves And Get To Work!!!

Advertisement Ideas: Overcoming People Who Suck!!!

In the course of doing business and promoting Relay For Life I have come across some people who really suck. These people will be the first to complain about anything and try to debate you. The best thing to do is to ignore them and then sage your car, your home, your office and remove the negative toxins that they brought into your environment. When you encounter these people who suck take a deep breath and then surround yourself with love from GOD and pray that he will guide you toward more positive people. In some cases you have to just make a decision to not interact with those who bring negativity into your life even if this means turning down their business.

The best way to avoid those people who suck is to make a commitment to avoid negativity. When negativity enters into your work place do the best you can to breath and take it as a learning experience. Recently all the political ads have taken on a negative tone so I just change the channel when they come on or I do not watch TV. In not allowing negativity to pervade your life you will find that personally and professionally your life is enhanced. In understanding that many people will find fault with what you are doing because they are unhappy with their life. I run into this all the time as I approach people to appear on my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EST. as they will tell me all the reasons they don’t think it will work for them or how they don’t have time to come to the studio or how they can not afford to buy the clip. These excuses breed negativity so I adopt the idea that some will, some won’t, so what, some waiting, next. I have taken the no’s a s a positive to get me closer to a yes. In many cases I have come to the conclusion that many people aren’t aware that they suck and are making money despite this. Continue reading Advertisement Ideas: Overcoming People Who Suck!!!

Advertisement Ideas: Becoming A Money Magnet!!!

When you choose to advertise your intention of course is to create brand awareness, drive traffic, and increase cash flow. Many times a reason your business is not flourishing is because of of the attitude you have toward money. Instead of looking at advertising as an expense and taking money away from you look at it as an investment and a way of generating more money. I always say that I am a conduit for money as it flows to me and from me easily and effortlessly. I have watched all the so-called wealth experts and they all say what I have been saying for years it all comes down to how you look at money. You can come from a position of lack saying I can’t afford to do that or you can come from a position of abundance saying I will find a way to afford that. Many people in business today will cut advertising when things are slow and say I can’t afford to advertise when that is when you should be advertising. Many people in business today will say it is busy and I don’t need to advertise. Advertising should be used on a consistent basis so that you become a money magnet. The question is how do you become a money magnet?

Advertisement Ideas: Tools To Become A Money Magnet!!!

In this song by ABBA the singer decided that her plan will be to find a rich man. This is not the best plan or tool to use. The first tool you have is you and your mindset. How do you think about money?

One of the best tools we have to become a money magnet is to become a cheerful giver. Be glad that you have the money to give and to invest in advertising. By becoming a cheerful giver you will begin to open channels to receive that will bring you more money. Continue reading Advertisement Ideas: Becoming A Money Magnet!!!

Advertisement Ideas: Put Out Or Get Out!!!

In the ever evolving market place where social media seems to be taking over it is still important to get out from behind the computer and put yourself out into the market. I have written many times about the 3 feet rule and the importance of getting out into the community. You can have all the social media sites in the world but if people don’t know about them they do not serve you well so it is important to get out and let people know who you are, what you do, and how they can connect with you. One key when putting yourself out there is to answer the question how you can be of service and value to the people you come in contact with.

Advertisement Ideas: Ways To Put Out Instead of Getting Out!!!

When attending networking events it is imperative to get to know a few people at the event. Do not try to get to know everyone build relationships one event at a time and each time you go to the event greet the people you meet and then set a goal to meet 3 new people so that you build your data base and also strengthen relationships. Think of the one thing you want to offer those you meet and then how you will follow up. The idea is to pick a lane and stick to it. As you build relationships through networking you will find that you are able to convert people into clients as you continue to be of service and value. Continue reading Advertisement Ideas: Put Out Or Get Out!!!

Advertisement Ideas: Hit The Bricks!!!

This entry was inspired by an encounter I had yesterday (9/17/2014) while I was out hitting the bricks to promote and collect donations for The American Cancer Society Relay For Life of West Boca Raton. I walked into a CPA Office and was greeted by a woman who I obviously took by surprise. I told her who I was and what I doing and she had a hard time wrapping her head around the idea that I would cold call businesses collecting donations. She made this apparent by telling me so. I explained to her that for the last 38 years I have been fundraising in this manner. I suggested that maybe she should hit the bricks for her business as you never know who might need a CPA. One of the hardest but most effective ways to promote your business is to hit the bricks and get out in the community to let people know who you are and what you do as you never know what can come of things if you hit the bricks.

Advertisement Ideas: The Hitting The Bricks Strategy!!!

Collinsville Relay for Life kicks of Jan. 23 In my efforts to lead by example as The Fund The Cure Leader for The American Cancer Society of West Boca Raton I have a strategy each time I decide to go out and hit the bricks. This strategy translates very well into business. Continue reading Advertisement Ideas: Hit The Bricks!!!

Advertisement Ideas: We Will Never Forget!!!!

Advertisement Ideas: We Will Never Forget!!!

As I sit at my desk at WRPBiTV, where I host a TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT I begin to reflect on where I was 13 years ago (9/11/2001) when I saw the news of the terrorist attacks. These attacks galvanized our nation and brought people together from all walks of life. As I reflected on the events of that day I begin to think what if a business could make that indelible mark on the audience that they seek to attract? Budweiser made a tribute ad that aired once during The Superbowl that created a buzz as it evoked many emotions and touched the heart of the viewer.
This commercial epitomizes what every advertising campaign should have.

An effective deliberate message.

A connection to the audience.

Proper brand placement. Continue reading Advertisement Ideas: We Will Never Forget!!!!

Advertisement Ideas: CVS Re-Branding! Smart or Stupid?

Today, Corporate America is all a buzz about the recent name change for CVS and the decision to remove the tobacco products a month earlier than expected. This leads to the question of whether a name change is good or bad for business? If CVS is to be a totally health based store they need to remove more than tobacco products from their shelves. They will need to stop selling sugar laden drinks, candy bars, food high in sodium and any other items that are considered to be risk factors creating health issues. The CVS name has come to mean community, value, and service to the loyal customers it has garnered over the years. The change from using pharmacy to health should prove lucrative as the connotation of pharmacies in The United States has become a detriment as they are often viewed as evil corporations out for the big money grab. Depending on what other steps CVS takes in the re-branding process will determine whether this was a smart business move or a knee jerk stupid decision to satisfy shareholders. The removing of the tobacco products may prove to be advantageous in the long run as the staunch anti-smoking groups may be more inclined to shop at CVS.

CVS is not the first large chain store to remove tobacco products from their stores. A few years ago Walmart removed tobacco products from their shelves and have also added healthier food choices in their stores. As a result their earning have seen a trend upward. Though I only go to Walmart to fill prescriptions and check my blood pressure I have seen first hand the increase volume of people shopping there. How much of this can be attributed to the removal of tobacco products I do not know, however from the outside looking in it seems to have been effective. Continue reading Advertisement Ideas: CVS Re-Branding! Smart or Stupid?

Advertisement Ideas: Get Up Off Of That Thang!!!

It was August of 1989 when I attended my first ever Florida Jaycees Conference, where I won The First Timers Competition, that I first heard the cheer GET UP OFF OF THAT THANG!!! I thought what did that cheer represent and it represented a call to action encouraging people to get up off their ass and do something. As I got to know the members of The Coconut Grove Jaycees throughout the years of my involvement with The Jaycees as a local chapter president, a district director, a regional director, state director of training, and state-wide vice-president i began to realize that what makes them successful as an organization is their leadership and their marketing strategies. The Coconut Grove Jaycees started The Coconut Grove Bed Race as fundraiser for The Muscular Dystrophy Association. Today that is one of the biggest events in South Florida. Today The Coconut Grove Jaycees have a very recognizable brand and have built a reputation as a top non-profit providing leadership training through community service. The Coconut Grove Jaycees have helped many people to advance in their chosen fields of endeavor and have seen many members become successful entrepreneurs.

To put together The Coconut Grove Bed Race The Coconut Grove Jaycees utilized a tool known as The Chairman’s Planning Guide that should be used by every business to plan, implement, and evaluate projects.
Jaycees CPG, this link will give you the format that you can then adapt to your business or non-profit projects.

Advertisement Ideas: Get Up Off Of That Thang – A Case Study!!!

In all my years of involvement with the Jaycees the one thing I learned from The Coconut Grove Jaycees is that you have to take action. When you have an idea take action to implement and make sure after implementation you let people know about it. In my workshops I teach people about obtaining media coverage as I have gotten up off of that thang and secured media coverage for myself and causes I support. below is an article done last year about POINTS FOR THE CURE AND SHOUT OUTS FOR THE CURE, which I will be doing again this year for THE 2015 AMERICAN CANCER SOCIETY RELAY FOR LIFE OF WEST BOCA RATON. Yesterday(8/30/14) I ran SHOUT OUTS FOR THE CURE during The Parkland Rangers VS. Lauderhill Broncos Pop Warner Football Games and raised $62. This was done by getting up off of that thang and using my position as a PA Announcer to do something good to help create a world with less cancer and more birthdays. It is in taking action that you get results. Continue reading Advertisement Ideas: Get Up Off Of That Thang!!!

Advertisement Ideas: Stop Making Excuses!!!

This entry was prompted by an interaction I had with someone as I offered to put promotional materials into 25 Swag Bags that I will be giving out during my presentation at The How To Sell Your Genius Tap Into You Seminar on Friday, August 29, at Broward College in Fort Lauderdale. The woman has an herbal and essential oil business who the last time I spoke to her told me how slow business was. Those of you who read this blog on a regular basis know that I believe there is no reason for a business to be slow and thus when people tell me how slow their business is I always look for ways to change that perception. I offered to put her cards and a small sample bottle into The Swag Bags she wrote me back that she was involved in many expos where she had to give gifts and would be passing on my offer. I thought okay her loss because of the 25 people who will receive The Swag Bags 2-3 may have wanted to purchase her oils and herbal supplements if they knew about her. Continue reading Advertisement Ideas: Stop Making Excuses!!!

Advertisement Ideas: 5 Ways To Empower Those You Lead

5 WAYS TO EMPOWER THOSE YOU LEAD

By Cliff Townsend www.tobepoorisacrime.com

Home Leadership

Whatever our position in life we will inevitably be put in a position where we are required to lead,

Whether that position is as a parental leader, a scout leader, a manager or as a business owner or

Someone that others look to for guidance.

To be most effective in our role as a leader we must be able to empower those we lead

in order for them to be more effective and efficient in their position.

There are far too many people who are put in a position of leadership simply because they did good in the field,

However they lack the necessary skills to empower the people they lead.

Here are five ways to effectively empower those you lead be more efficient:

Share the vision

Paint the big picture for those that are a part of your team. Let them know that they are a part of something that is

Bigger than any one individual. Let them know that this is a team effort, and without them doing their part the vision can

Never be fulfilled. Sharing your vision will give your team something more meaningful to work towards, and more of a purpose

For the work that they do, regardless of how insignificant it may seem. With a vision everything has purpose.

Delegate important task

Most leaders find it hard to delegate important task, because they feel that if it is to be done right they have to do it themselves.

This is especially prevalent among new entrepreneurs. The fact is no one person can do everything. So it is sometimes better to

Delegate to others who can do the job at 90% instead of the job not getting done at all. Some would disagree, however in every

study that I have ever seen 90% done is always better than not done at all.

Whenever important task are delegated it empowers those who are given the task, because they feel a new level of trust and responsibility. Continue reading Advertisement Ideas: 5 Ways To Empower Those You Lead